Saturday 25th May, London: Today, Absolute Collagen’s founder, Maxine Laceby was joined by a team of trekkers to raise funds and awareness for breast cancer charity, CoppaFeel!

Maxine and other fundraisers were joined by broadcaster, Emma Willis on the trek which took them through the English countryside as part of Absolute Collagen’s ‘Map My Baps’ challenge to raise vital funds and promote the essential message to ‘check your chest’ and encourage others around you to do the same.

The route, which covered 21km, is particularly special and was planned to trace the shape of a pair of boobs, symbolising a commitment to breast health awareness in a fun and memorable way. Following the death of CoppaFeel!’s founder, Kris Hallenga, earlier this month - the trek and its mission is more poignant than ever.

Extending the fundraising efforts, as part of the ‘Maps My Baps’ challenge, Absoluters are calling on the nation to join forces with others in mapping their own baps, whether that be in the local park, in their garden or just around the block. All baps mapped will contribute vital funding for CoppaFeel!

Contributing couldn’t be easier – simply map your baps-shaped walk, run, swim or cycle on the Strava app and share via socials using the hashtag #MapMyBaps and tagging @absolutecollagen @coppafeel to unlock the value of £5 donation[1]. The more the merrier, galvanise the force amongst your friends by nominating and tagging them to join the challenge too!

The long-term partnership between Absolute Collagen and CoppaFeel! has been forged to empower people to take control of their health and encourage those around them to do the same.

Co-founder of Absolute Collagen https://www.absolutecollagen.com, Maxine Laceby, said: “Being surrounded by all these people today and taking part in the ‘Map My Baps’ challenge is both humbling and empowering. It’s a reminder of the power of our combined force in achieving CoppaFeel!’s mission of building awareness, supporting each other, and raising vital funding so that fewer people lose their lives to cancer.

Join us and map your baps as part of the Absolute Collagen charity trek and we’ll make a £5 donation to CoppaFeel! on your behalf. Or donate directly at [https://coppafeel.org].

For more information around the trek, see link here: https://mapmybaps.enthuse.com/profile

NOTES TO EDITORS

About Absolute Collagen

Absolute Collagen is the UK’s fastest growing collagen supplement brand*, supporting thousands of loyal customers build beauty from within. From its award-winning liquid marine collagen drink to its serum and haircare duo, Absolute Collagen has strived to source only the best clinically approved ingredients that are proven to work better together, to ensure the best benefit for Absolute Collagen customers. Recent clinical trials have proven the advantages of the range’s ingredients list, with results showing a 60% improvement in skin elasticity, a 33% improvement in skin evenness, and a 20% improvement in the appearance of fine lines and wrinkles after taking the supplement for 12 weeks. Alongside clinical measurements, self-reported data from Absolute Collagen consumers concluded that 90% felt their skin is replenished and restored, 83% reported their skin feeling soft and smooth, and 80% reported their skin felt bright and luminous after 12 weeks of use. 75% also reported their skin felt plumper, while another three-quarters said the skin around their eyes looked more rested. Now a certified B CorpTM, Absolute Collagen has been a leader in the field of nutricosmetics and skincare supplements since 2017, winning awards including Woman & Home Clever Skincare 2022 and Glamour Wellness Award 2022 for best supplement and receiving over 3400 5 star reviews from customers through its website and Trustpilot.

*Alantra Food and Drink Fast 50 2022 and Sunday Times Top 100

About CoppaFeel!

CoppaFeel! are the UK’s only youth focused breast cancer awareness charity, and we’re on a mission to get every 18-24 year old checking their chest. We educate people on the signs and symptoms of breast cancer and encourage them to check their chests regularly, so that if they notice something unusual they are empowered to contact their GP and advocate for themselves. We do this because when diagnosed early, breast cancer treatments are more effective and survival rates are higher. Early detection can save lives. Visit coppafeel.org, or @coppafeel on social channels to find out more.

Email: press@coppafeel.org; gaby@dundascommunications.com

[1] £5000 maximum donation

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