Only 14% are aware of the stipulations regarding abortion in the UK

Research launched by LADbible Group as part of its “Someone You Love” campaign

11.07.22 Young Brits oppose the Supreme Court’s decision to overturn Roe Vs Wade, according to new research launched today from the LADbible Group.

87% overwhelmingly opposed the Supreme Court's decision, with 94% of young Brits believing people should be able to access abortion if they choose to have one.

In addition, 73% stated that more needs to be done by government bodies such as the Department of Health and Social Care, with a further 66% believing more needs to be done by private groups such as charities, support groups and education groups.

The research was conducted to mark the launch of the “Someone You Love” campaign by the LADbible Group. The campaign aims to end the stigma around talking about abortion, whilst educating the LADbible audience on abortion rights closer to home and how they can help women in the US. In the UK, despite the decriminalisation of abortion in Northern Ireland in 2019, women and pregnant people still face significant challenges when trying to access abortion services in the country.

When it comes to the UK’s abortion laws, most young Brits are not educated on what is available, as 4 in 5 young Brits think that access to abortion in the UK is unrestricted, and anyone can have an abortion upon request.

Only 14% of young Brits were aware of the stipulations regarding abortion in the UK, whilst 1% of young Brits believed that abortion was illegal in the UK.

Most young Brits are unaware of methods that can help people in need of an abortion. When asking young Brits how to help someone overseas in need of an abortion, less than half were aware of each listed option, and 1 in 3 (34%) were not aware of any method they could help someone.

The ways young Brits knew they could help, in order of awareness, were:

- 46%, Campaign against the criminalisation of abortion (I.e., get involved on a political level via campaigning, protesting, petitions etc.)

- 35%, Donate to an abortion fund

- 26%, Cover transport costs for someone who is travelling to get an abortion

- 25%. Provide accommodations for someone who is travelling to get an abortion

- 24%, Purchase abortion pills on behalf of someone who requires them

LADbible Group said: ‘We understand that with our reach comes huge responsibility. We felt we had a huge opportunity to show our solidarity with those affected in America, whilst educating our audience on the subject in an impactful way. We hope this campaign shines a light on services that are available and helps to drive conversation and change.”

An OOH creative is appearing directly outside the Houses of Parliament as well as across Manchester. In addition, LADbible has launched a bespoke hub page of resources to help raise awareness and offer support and is publishing content across its channels.

ENDS

For press enquiries, please contact Zara Farraj on 07917415006 or press.office@ladbiblegroup.com

NOTES TO EDITORS

LADnation survey base size 1121 18-34 year olds

ladbible.com/someoneyoulove

About LADbible Group

LADbible Group is one of the world’s biggest publishers, with an audience approaching a billion. LADbible Group has ten core brands, with five websites reaching 69 million monthly users, over 306 million followers across all social channels and an international presence spanning all corners of the globe, with physical offices across APAC, US, the UK and Ireland. LADbible Group content receives over three billion views on social every month, with more Gen Z watching our content than any of our competitors. LADbible Group has been widely recognised across the industry. From award-winning social good campaigns such as ‘Blood Without Bias’ that has been awarded over 30 times (including D&AD Awards, Campaign Media Awards, Marketing Society Brave Awards, The Drum Social Purpose Grand Prix, and most recently two silver and one bronze Cannes Lions) to winning ‘Commercial Team of the Year’ at the Campaign Media Awards, ‘Media Brand of the Year’ at the Media Week Awards, through to ‘Digital Studio of the Year’ at the Digiday Video and TV Awards. Find out more: www.ladbiblegroup.com

About LADnation

LADnation is the consumer youth panel by the world’s leading social publisher LADbible Group. The panel already has over 40,000 participants with the number continuing to grow. LADnation is a GDPR compliant panel which connects response data with behavioural data for lookalike targeting.

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