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ALWAYS DISCREET INVITES WOMEN TO EMBRACE THEIR MIDLIFE RENAISSANCE THIS MENOPAUSE AWARENESS MONTH

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Procter-Gamble-Always

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Always Discreet teams up with TV Judge and International Dance Champion, Shirley Ballas, and Women’s Health GP and broadcaster, Dr Philippa Kaye to educate and empower women to incorporate “squeezes” into their daily routine. To celebrate the launch of the Squeeze the Day song, the brand has created its very own pelvic floor exercise-inspired dance routine starring Shirley Ballas, Dr Philippa Kaye and the Always Discreet flashmob. (Photo: Business Wire)

Shirley Ballas Joins Forces With Always Discreet to Encourage All Women to Make Bladder Leak Prevention and Management Part of their Daily Routine, as 94% Admit They Don’t Do Pelvic Floor Exercises as Regularly as They Should1

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