London, Thursday 14 May - Wednesdays can feel like any other day. The commute, the long hours, the midweek shop. Not much energy. Not much excitement. Just something to get through.

Winnrz is about to change that, with the launch of Winnrz Wednesdays, a new weekly live format that gives people across the UK the chance to win cash, holidays and premium prizes in real time.

Fronted by much-loved duo Ashley and Jordan Banjo, the nationwide initiative builds throughout the week, with users taking part via the Winnrz platform before culminating in a live draw every Wednesday at 12pm. During the draw, winners are selected live, with real calls, real reactions and real people discovering they have won.

Designed as more than a traditional prize draw, Winnrz Wednesdays combines everyday shopping with a live, shared entertainment moment. The format builds throughout the week before culminating in a live draw where winners are selected in real time, with live calls and genuine reactions as they happen.

Weekly prize pools can include six-figure cash prizes, luxury automotive, high-end tech and curated travel experiences. The initiative launched on 13 May with the live announcement of a £15,000 cash prize winner, Lauren Thompson, alongside additional winners of £2,500 cash, £1,500 cash, an iPhone 17 Pro Max and a Silverstone Supercar Experience.

Speaking about the launch, Ashley Banjo said: “Everyone knows Wednesdays can feel like the longest day of the week. What we love about this is that it gives people something to lift it. You can be part of it all week and then Wednesday is when everything changes. When someone wins live, you see that moment hit. It’s genuine.”

Jordan Banjo added: “Whether you’re winning or watching, there’s something exciting about seeing it all come together. Everyone’s waiting, everyone’s hoping. That shared feeling doesn’t happen that often anymore.”

Jad Toubayly, Founder and CEO of Winnrz, said: “Winnrz was built on a bold vision: to create more winners, more often, than anyone else in the market. Winnrz Wednesdays is the latest evolution of that vision, transforming the middle of the week into a nationally anticipated moment for rewards, surprises, and life-changing prizes.

As the UK’s only true Shop & Win experience, we’re redefining how retail engagement works by combining everyday shopping with world-class prizes and experiences at scale. Backed by a growing international footprint and millions of customers across our global ecosystem, we’re not just launching another weekly campaign, we’re cementing Winnrz as a category leader shaping the future of incentive-driven commerce.”

At the heart of Winnrz Wednesdays is that winning moment when routine gives way to surprise, and a normal Wednesday suddenly feels very different. It’s the instant phones light up, reactions spill out, and the middle of the week feels brighter than it did five minutes before.

To take part, users purchase WellPlaid vouchers via the Winnrz app or website, with each purchase unlocking entries into a specified prize draw. Vouchers are instantly redeemable within the WellPlaid store on the platform, ensuring customers receive full value while taking part, whether they win or not.

Alongside the online experience, Winnrz operates a flagship store on Carnaby Street, offering visitors the chance to experience the prizes up close and explore the latest WellPlaid collection in the heart of London.

Winnrz is backed by Idealz Holding, a global rewards and e-commerce group operating since 2016, which has awarded close to £100 million in prizes to more than 15,000 winners across 60+ nationalities.

Winnrz Wednesdays goes live every Wednesday at 12pm.

Because sometimes, all it takes is one moment to change how a Wednesday feels.

-ENDS-

Notes to Editors

For enquiries or talent requests, please contact: Romin Mukadam - Senior Account Manager, tpf - 02075806200

About Winnrz:

Winnrz is an incentive-driven commerce platform redefining how consumers engage with retail by combining everyday shopping with scheduled, prize-led experiences.

Part of Dubai-based Idealz Holding, the global group founded in 2016, Winnrz is built on a proven international model that has awarded close to £100 million in prizes to more than 15,000 winners across over 60 nationalities.

Designed around transparency and customer value, Winnrz enables users to purchase fully redeemable WellPlaid vouchers that can be used across a range of apparel products, while also receiving entries into regularly scheduled prize draws.

For more information please visit: https://www.winnrz.com

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