AVEDA, a purpose-driven pioneer of plant-powered, high-performance beauty announces its debut in the U.S. Amazon Premium Beauty store, bringing its assortment of vegan hair, skin, body and lifestyle products to new consumers across the country.

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“With the launch of AVEDA in the U.S. Amazon Premium Beauty store, we’re not only introducing more people to the world of AVEDA but also highlighting our incredible network of salons,” said Shane Wolf, President AVEDA & Hair Care. “This new online experience gives a glimpse into our world of high performance, vegan hair care for all – from new innovations to iconic classics.”

Amazon customers can shop a wide selection of AVEDA products, including its best-selling franchises Botanical Repair™ for bond building and repair, Invati Ultra Advanced™ for thinning hair concerns, and Be Curly Advanced™ for targeted care for curls, coils and waves. Shoppers can also explore signature aroma collections like Shampure™, Rosemary Mint and Cherry Almond, must-have body care essentials like Hand Relief™ and styling offerings like the Aveda Wooden Paddle Brush.

AVEDA’s U.S. Amazon Premium Beauty store features an immersive Hair Care Guide – an educational experience page created in partnership with salon professionals from the AVEDA network. This guide includes videos, product highlights, and storytelling to help consumers recreate their salon style at home.

Since its founding, AVEDA has been guided by its mission to care for the world. AVEDA is a proudly vegan, Leaping Bunny Approved, certified B Corporation, that raises awareness and funds for clean water initiatives worldwide. AVEDA prioritizes care for the “whole you,” combining modern science and the ancient art of Ayurveda to provide holistic, ritual based products and services that meet the needs of consumers and professionals alike.

Follow @AVEDA and @amazon on social and shop AVEDA on the U.S. Amazon Premium Beauty store at amazon.com/AVEDA.

ABOUT AVEDA

Our mission at AVEDA is to care for the world we live in, from the products we make to the ways in which we give back to society. At AVEDA, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

A force of nature since 1978, AVEDA was founded by hair stylist Horst Rechelbacher with a mission to care for the world we live in. Crafted with care for people and planet, AVEDA creates vegan, plant-powered, high-performance products for hair, skin and body. AVEDA uses botanical technologies and green chemistry and combines the principles of modern science and the ancient art of Ayurvedic healing. AVEDA is Leaping Bunny approved by Cruelty Free International and a certified B Corporation, meeting high verified standards of social and environmental performance, transparency, and accountability. AVEDA products are available in more than 45 markets worldwide across freestanding stores, partner salons, specialty retailers and on AVEDA.com. For every hair, everyone.

About The Estée Lauder Companies
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The Company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

ELC-B

View source version on businesswire.com: https://www.businesswire.com/news/home/20250528898881/en/

PRESS CONTACTS
Investors:
Rainey Mancini
rmancini@estee.com

The Estée Lauder Companies:
Meg Teggart
Mteggart@estee.com

AVEDA:
Moheli Rinaldi
mrinaldi@aveda.com

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