“HI, I’M BARRY SCOTT” - unless you were hiding under a rock in the early 2000s, you were sure to have been deafened by Barry Scott and his Cillit Bang adverts.
The classic bleach commercials featured Barry’s over-enthusiastic sales pitch, shouting about cleaning products until the cows came home.
Barry hasn’t been on TV for a while - but now a start up cereal company has decided to bring him back. Or maybe it’s his long lost brother?
High protein cereal company Surreal have launched a brand new advert (https://drive.google.com/file/d/13vDIDmWmoUVCkYixbFYpl7oyGKYdTIX4/view), starring none other than Neil Burgess - the actor behind Barry Scott.
This time his character is called “Gary Scott” - but despite insisting that he’s “a completely new character” Gary seems suspiciously similar to Barry’s classic bleach salesman.
In the advert, Gary Scott claims to not care about dirty ovens or clean pennies instead banging on about how Surreal is high protein and zero sugar.
Featuring raw eggs, broken blenders and more shouting than your average football match, the advert certainly delivers the message with a BANG. Or should that be “Bosh” as is Gary’s slogan?
Co-founder Jac Chetland said “A high protein cereal like ours deserves a high octane presenter, and they don’t come higher-octane than Neil. We’re absolutely buzzing that he agreed to the role, and he was such fun to work with. Any similarities to other characters in the Neil Cinematic Universe is just a
coincidence.”
Surreal’s high protein cereals are available from their website, as well as Sainsbury’s, the Co-Op, Ocado and Holland and Barrett.
The Gary Scott advert was written by Surreal’s in-house team, filmed by Nusa Studios, and starred Neil Burgess and Amy Spinks.
BANG. And the press release is done.
-ENDS-
Notes to Editors
For more information, images and samples please contact: jess@springandtonicpr.com / 07932 635 625 emily@springandtonicpr.com / 07989 431 242
View the full video here: https://drive.google.com/file/d/13vDIDmWmoUVCkYixbFYpl7oyGKYdTIX4/view?usp=drive_link
About SURREAL:
● SURREAL was founded by Jac and Kit. They’re like a knock off Ant and Dec, but with more breakfast and less BAFTAs.
● They don’t have a cool story about how SURREAL came to them in a dream, or how they found the recipe in an ancient tomb. They just loved eating cereal, and wanted a healthier version that didn’t taste like cardboard.
● They did loads of development in lockdown, then quit their jobs at Vita Coco and finally launched Surreal in Jan 2022.
● In fact, Surreal is now the fastest growing cereal brand in the UK (+456% YOY), selling one box every minute in 2023.
● Along with thriving online store, they are available from Selfridges, Holland & Barrett, Booths and Ocado and this January are hitting supermarket shelves for the first time, with their launch into Sainsbury’s.
