Barb Taps MetaBroadcast and Nielsen's Gracenote to Optimize TV Audience Measurement in UK

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Relo Metrics is expanding their broadcast viewership and valuation data into Europe, EMEA and APAC to provide complete omnichannel sponsorship valuation, covering broadcast and social, in a single platform view across a variety of 39 international markets to ensure clients see the full scope of the value their partnerships bring and make real-time sponsorship decisions. This expanded offering now allows the company to become one of the only omnichannel providers of sponsorship valuation data globally. This comes as the continued growth and popularity of football, women’s sports, basketball, Formula 1, tennis, cricket, rugby and cycling across the globe attracts more fans, viewers and customers; Relo Metrics’ expanded approach delivers sports marketing stakeholders with data beyond major sports, extending into emerging and women's sports, to enhance revenue growth and market understanding. (Graphic: Business Wire)

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