Sports tech company brings innovative ankle support to UK athletes, helping protect from injuries without sacrificing performance

LONDON, UK., November 27, 2024 – Betterguards, a Berlin-based sports technology innovator, announced today that its products, The BetterGuard 1.0 and The BetterGuard 2.0, are now available in the United Kingdom. This announcement reinforces Betterguards’ rapid growth globally, as the product is now available in 30 countries across 3 global regions, serving thousands of athletes worldwide.

The BetterGuard is a first-of-its-kind, adaptive ankle support that offers full mobility and intelligent stabilization to protect against common ankle injuries without restricting freedom of movement. The BetterGuard is built with a pretension system for dynamic joint stabilization to give athletes the security they need while allowing a full range of motion. Since the company launched in 2023, the product has been adopted by various sports, including football, tennis, basketball, rugby, cricket, and more. Recently, Betterguards launched its latest product, The BetterGuard 2.0, further enhancing its innovative solutions for injury prevention.

For decades, athletes and trainers combating ankle injuries had to choose between a rigid ankle brace, sacrificing performance, a soft brace, sacrificing protection, or using endless rolls of athletic tape. Betterguards eliminates this decision and offers all-around protection for athletes of all sports and ages.

The company broke into the basketball industry back in 2022, when Betterguards was recognized as a top emerging company for the NBA Launchpad program, which is the leagues’ initiative to source, evaluate, and pilot emerging products that advance the NBA's top basketball and business priorities. After its success, Betterguards returned to the NBA Summer League in 2023, offering the NBA an up-close look at The BetterGuard's groundbreaking injury prevention and recovery technology that is shaping the future of basketball.

Since the company’s successful entry into the U.S. market in 2023, Betterguards has continued placing athletes' needs at the forefront of innovation for injury prevention. The company’s product, The BetterGuard, is already being outfitted by Manchester Giants basketball team athletes.

Betterguards recently announced Jamell Anderson of the Manchester Giants as a global brand ambassador for its product. Anderson credits the German-engineered ankle brace as an essential tool in staying healthy on the court. After experiencing ankle injuries throughout his career, he believes the adaptive injury prevention technology from Betterguards is crucial to his continued athletic success.

“The innovative injury prevention technology from Betterguards is a key ingredient to career longevity and performance,” said Anderson. “Since using The BetterGuard, I’m able to run, jump, and sprint without fear of rolling an ankle. It’s improved my confidence on the court knowing I can move quickly without the fear of a potential career-ending injury.”

The BetterGuard is a first of its kind, attributable to its patented mini-piston that works like a seatbelt in a car. The BetterGuard was developed through rigorous testing and research at Betterguards’ in-house facility in Berlin. The BetterGuard is lighter with greater mobility than conventional ankle braces, offering unparalleled protection without sacrificing athlete comfort.

“The UK is one of the most competitive sports markets in the world, and we’re thrilled to offer our cutting-edge technology to the athletes in this region. Considering there are around 200 million ankle injuries occurring worldwide every year, we feel a deep responsibility to protect athletes at every level, in every sport, and across the globe. We’re looking forward to bringing our technology to the UK to further Betterguards’ mission to help athletes move better, recover faster, and stay protected longer.”

United Kingdom residents can now purchase The BetterGuard by visiting betterguards.de. Additional details on Betterguards can be found here.

About Betterguards

Betterguards is a next-generation sports technology company changing the game through injury prevention and performance innovation. The award-winning ankle protection system at the core of Betterguards delivers responsive ankle stabilization without restricting a full range of motion. This breakthrough ankle protection system protects athletes from sudden injuries, providing intelligent support without sacrificing performance. Developed in partnership with world-class athletes, Betterguards delivers German engineering in the world’s most advanced injury protection device.

Founded in 2014, Betterguards is headquartered in Berlin, Germany with operations in New York City and led by CEO Tony Verutti. In 2022, Betterguards was one of five companies selected by NBA Launchpad to work alongside league and team advisors focusing on ankle injury protection and recovery, furthering its commitment to put athletes at the forefront of innovation.

Media Contact:

Daniele Spring

Uproar PR for Betterguards

dspring@uproarpr.com

941-735-2334

Betterguards, an adaptive footwear technology company based in Germany, today announces its products are now available throughout the United Kingdom. Its products – The BetterGuard 1.0 and The BetterGuard 2.0 – are first-of-its-kind ankle braces offering full mobility and intelligent stabilization to protect against common ankle injuries without restricting freedom of movement.

This announcement reinforces Betterguards’ rapid growth globally, as the product is now available in over 30 countries across 3 global regions, serving thousands of athletes worldwide. With approximately 200 million ankle injuries occurring around the world, Betterguards is at the forefront of providing innovative solutions to prevent these injuries and enhance athletic performance.

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