Wisbech-based gym's viral bodybuilding story sparks major expansions in Wisbech and Norwich, with national ambitions.

WISBECH, Cambridgeshire – 7 June 2025 – Brendan Pearl, co-owner of BoxCross UK, has ignited a wave of national attention with his inspiring return to competitive bodybuilding after more than a decade. Following widespread media coverage by BBC News, BBC Look East, and Fenland Citizen, BoxCross UK today announces significant expansion plans, including a major new facility in Norwich and further upgrades to its Wisbech gym.

Brendan’s remarkable comeback has resonated widely, with his YouTube channel amassing nearly 500,000 subscribers in just six months. The 36-year-old father of three, who previously competed in bodybuilding in 2011, credits his decision to return to competitive form as life-changing, motivating others by proving it’s never too late to transform oneself.

"Brendan’s dedication has inspired everyone involved with BoxCross," said Damien Pearl, co-owner and Brendan's brother. "The incredible response to his journey highlights the gap in the market for our unique offering, encouraging us to accelerate our expansion plans."

Norwich Expansion

BoxCross UK is set to open a substantial 14,000 sqft facility in Norwich later this year, providing a comprehensive mix of bodybuilding, functional fitness, cardio, and boxing facilities, along with an extensive class schedule. Approval for the premises has already been secured from the landlord and board, with final building plans currently being drafted. Funding is secured, and construction will commence imminently.

"Norwich has a huge demand for high-quality, community-driven fitness facilities, and we're excited to bring the BoxCross experience to the city," Damien explained.

Wisbech Facility Expansion

In Wisbech, BoxCross is expanding further by adding a neighbouring building dedicated to boxing and cardio training, scheduled to open this August. The expansion will significantly upgrade the cardio area, introduce a dedicated boxing space, new changing rooms, and a recovery suite featuring a sauna and ice bath. Additionally, the extension will improve car parking capacity for members.

"This upgrade reaffirms our commitment to continuously enhancing our members' experiences," Damien added. "Our growth will create many job opportunities, and we're proud to be actively involved in local charity work and community initiatives. 14th June, our own Jordan Gill, professional boxer and co-owner, will undertake 100 rounds of boxing to raise funds for Florence" (See her story on our Instagram)

Media and Community Impact

BoxCross UK's impact extends beyond fitness, deeply engaging in local communities. Owners Jordan Gill and Damien Pearl regularly speak at local schools, supporting educational initiatives and community projects.

The viral attention has led several investment firms to approach BoxCross, highlighting significant national expansion potential. "The success we’ve had in Wisbech proves our model can thrive nationwide," Damien said.

Brendan’s Event

Brendan Pearl’s official comeback event is scheduled for Sunday, 15 June 2025. The event will include Brendan’s on-stage bodybuilding performance. Alongside Brendan, Boxcross has three other athletes competing on stage, Aaron Collins and Charlie Bowen and newcomer Terry Davis.

Notes to Editors

Tickets: https://www.pcaofficial.com/event-details/pca-east-anglia-peterborough

Brendan is available for media interviews from Tuesday, 10 June 2025, and on event day.

Media Contact: Damien Pearl✉️ info@firefiteboxing.co.uk

About BoxCross UK:

Established in Wisbech in 2023, BoxCross UK combines bodybuilding, functional training, boxing, and cardio facilities in a supportive community environment. Originally co-founded by Damien Pearl, professional boxer Jordan Gill and Gareth Watts the ownership expanded to include Brendan Pearl in 2024.

Key Achievements:

BoxCross UK's Wisbech facility hosted a successful bodybuilding area opening featuring Mr Olympia, Samson Dauda, drawing over 500 attendees. The gym has become renowned for its advanced equipment, inclusive community ethos, and proven transformative results.

Community Initiatives:

BoxCross actively participates in local charity fundraising, supports community work experience schemes, and hosts inspirational talks at local schools.

Expansion and Jobs: The forthcoming Norwich gym and Wisbech facility expansion will significantly increase employment opportunities and member capacity, reflecting the high local demand for premium fitness experiences.

Media Assets: Professional-quality images, B-roll footage, and extensive media resources available upon request.

Recent Coverage:

BBC News: https://www.bbc.co.uk/news/articles/c5y595ylqdwo

Fenland Citizen: https://www.fenlandcitizen.co.uk/sport/wisbech-man-goes-viral-after-bodybuilding-return-9420352

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