The US-based haircare brand announces UK expansion in 90 Space NK stores nationwide

22 September, 2026 - London, UK - Cécred, the brand delivering transformational haircare for all hair types and textures, officially kicked off its exclusive UK retail partnership with Space NK, the UK’s leading beauty retailer. The award-winning haircare brand founded by Beyoncé Knowles-Carter is now available in all 90 Space NK stores across the UK, Ireland, and online, marking one of the most anticipated haircare launches at Space NK this year.

The launch builds on Cécred’s category-disrupting debut at Ulta in 2025 and signals a significant chapter in the brand’s global expansion.

“Expanding into the UK, our second-largest market following the US, is a powerful testament to the connection we’ve built with the community and the growing opportunity for high-performance, transformative haircare here,” said Grace Ray, CEO at Cécred. “Partnering with Space NK, a retailer that shares our vision for innovation and shifting the narrative in haircare, allows us to bring Cécred to new and existing customers in a best-in-class retail environment, marking a milestone moment as we take this next step in our global growth.” Grace Ray - Cécred, CEO

Cécred’s best-selling Foundation, Protection, Restoring and Styling Collections will join Space NK’s prestigious brand portfolio as a transformative solution for visibly healthier hair for all types and textures. New and existing customers will be able to discover the brand’s full product offering, including the best-selling Hydrating Shampoo and Conditioner, the innovative Heat Activated Silk Glaze, and the viral density serum, Restoring Hair & Edge Drops.

“Throughout my career as a stylist, salon owner, and traveling on global tours, I’ve seen first-hand how important it is to have products that are tested and deliver results for all hair types and textures, no matter where you are in the world,” said Ms. Tina Knowles, Vice Chairwoman at Cécred. “Inclusivity and accessibility are at the heart of our brand, and we’re so happy to bring this approach to the UK with Space NK, introducing even more people to the rituals and innovations that make Cécred so exceptional.” Ms Tina Knowles - Cécred, Vice Chairwoman

The Space NK assortment will also include Cécred’s latest launch, Temple Oud Hair Perfume,

which transforms its beloved signature fragrance into a hair perfume designed to envelop hair in a long-lasting, rich, woody floral scent. Since the brand’s debut, the Temple Oud scent has become an integral part of the Cécred experience. Woven throughout the brand’s Foundation and Styling Collections, the fragrance has earned a loyal following, with consumers consistently praising the scent and asking for a way to experience it beyond their existing Cécred routines.

"Launching Cécred exclusively at Space NK emphasises our commitment to bring the world’s most in demand brands and icons of the future to UK customers. We are excited to partner with Cécred for their much-anticipated launch, bringing the 'brand formulated for everyone' to our stores across the country and SpaceNK.com. We know our customers will be delighted to test, try and buy the brand and discover their own Cécred routine". Emma Simpson-Scott - Space NK, CEO

As part of its commitment to expanding access to education and career opportunities within the beauty industry, Cécred has partnered with BeyGOOD to support the Athena Aesthetics & Beauty Academy in Birmingham, with funding for student fees, professional tools, learning resources and enrichment opportunities. This is part of the Cécred x BeyGOOD Fund, established in 2024, to support cosmetology education where $1,250,000 has already been invested. As part of Cécred’s UK launch, the BeyGOOD and Cécred teams will visit the academy to provide Cécred products and product education, further supporting the next generation of hair professionals.

Cécred will be available to shop at all Space NK store locations nationwide and on spacenk.com, with the full assortment ranging from £15 - £53.

About Cécred

Cécred delivers transformational haircare for all, blending patent-pending technology with

generational wisdom to empower your haircare journey. Rooted in global rituals, Cécred celebrates all hair types and textures, and honors the deep connection to hair we all share. With science-backed formulas designed to strengthen hair, promote length retention, and boost shine, Cécred is a leader in healthy hair.

About Space NK

Founded in 1991, Space NK first opened its doors in Covent Garden in 1993, selling fresh smoothies, independent fashion labels and hard-to-find beauty treasures from emerging international brands. Word soon spread, and more stores offering the very best in beauty opened across the UK and Ireland. Today there are 89 stores and we are the ultimate curator of over 100 of the most in-demand, highly innovative and boundary-pushing beauty brands, we're the go-to destination for worldwide beauty discovery.

For more information, visit

www.cecred.com

Media Contact

fiona@derris.com

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