The brand is debuting a "Chipotle segment" in London on Strava that will allow runners to compete for free Chipotle
Chipotle is rolling out a fresh lineup of Lifestyle Bowls for 2025 featuring its new Supergreens salad mix starting 3 January
Chipotle's lineup of seven Lifestyle Bowls makes maintaining a healthy lifestyle easier than ever

LONDON, Jan. 2, 2025 /PRNewswire/ -- Chipotle Mexican Grill UK, the fast-casual restaurant chain that serves burritos, bowls, tacos, quesadillas, and salads made with real ingredients, today announced a partnership with Strava, the app for active people with more than 135 million users in more than 190 countries, to encourage and rewards healthy habits this year. Chipotle is launching its first-ever international Strava segment challenge for participants to compete to win free Lifestyle Bowls for a year, plus free Chipotle for their city. ¹ The initiative connects Chipotle's running community across 25 cities in Europe and North America, including London. See all locations at chipotle.co.uk/city-challenge. People can also complete the segment by walking or in a wheelchair. The cities participating in the competition are the top 25 cities that eat the most Chipotle.

London: Ready, Set, Go
The "Chipotle Segment" in London is located at 101-103 Baker St, London W1U 6LN. Starting today through 31 January, fans in London will have the opportunity to compete for Local Legend Status (LCL), an award for the individual who completes the segment the most times. Chipotle will reward the Local Legend in London with free Lifestyle Bowls for a year.¹

"Our nourishing, real food is quickly becoming a go-to training meal for athletes across all levels in London," said Anat Davidzon, Managing Director, International for Chipotle. "After launching with Strava in the U.S. in 2024, we saw a passionate response from our fans in the UK requesting to bring the competition here."

Chipotle x Strava: The City Challenge
According to a Chipotle running survey, nearly 7 out of 10 Chipotle consumers who are runners indicate they are likely or very likely to eat Chipotle after training for a race. Chipotle partnered with Strava to create 25 "Chipotle segments," which are portions of roads and trails created by the Strava community where athletes can find friendly competition by chasing the fastest times on the leaderboard. Each segment ends at a Chipotle restaurant, making it easy to enjoy a nutritious, post-workout recovery meal.

Every city with a Chipotle segment, including London, will also compete to see who can collectively complete the highest mileage on the segment. The cities' progress will be tracked on the "Chipotle x Strava: The City Challenge" heatmap, a first-of-its-kind leaderboard showing daily updates of each city's performance. The city that wins will score a BUY-ONE-GET-ONE-FREE (BOGOF) entrée offer for their entire city valid on instore orders on a future date to be announced by Chipotle. This will be the first time Strava segments will be in direct competition with each other as part of a brand-sponsored competition.

Celebrating 2025 With New Lifestyle Bowls and Supergreens Salad Mix
Chipotle's Lifestyle Bowls are chef-curated mains designed to make healthy habits convenient and delicious with easy one tap ordering on the Chipotle UK app and Chipotle.co.uk. Starting tomorrow, Chipotle will feature an entirely new menu of nourishing bowls for every lifestyle, including keto, paleo, gluten free, grain free, vegan and vegetarian.

Chipotle has also innovated its menu with Supergreens salad mix. Made of hand-cut romaine, antioxidant-rich baby kale and crisp baby spinach, Supergreens will replace the existing romaine-only salad base permanently starting tomorrow.

"At Chipotle, we are always looking for ways to innovate our existing menu offerings," said Nevielle Panthaky, Vice President of Culinary at Chipotle. "Lifestyle Bowls allow us to preconfigure our real ingredients, including the new Supergreens salad blend, to help our guests achieve health and wellness goals all year long."

The 2025 Lifestyle Bowl Lineup:

Balanced Macros Bowl: Light White Rice, Black Beans, Chicken, Fajita Veggies, Fresh Tomato Salsa, Guac, Extra Romaine Lettuce
Veggie Full Bowl: White Rice, Black Beans, Fajita Veggies, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Guac
Wholesome Bowl (Whole30® compatible): Supergreens Lettuce Blend, Chicken, Fajita Veggies, Fresh Tomato Salsa, Guac
Keto Salad Bowl: Supergreens Lettuce Blend, Chicken, Tomatillo-Red Chili Salsa, Fresh Tomato Salsa, Sour Cream, Cheese
High Protein Bowl: White Rice, Black Beans, Double Chicken, Tomatillo-Red Chili Salsa, Cheese, Romaine Lettuce
Plant-Powered Bowl: Supergreens Lettuce Blend, White Rice, Sofritas, Fajita Veggies, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Guac
Go Half Veggie Bowl: 1/2 Chicken, 1/2 Sofritas, Supergreens Lettuce Blend, White Rice, Fajita Veggies, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Sour Cream

Lifestyle Bowls are digital exclusive menu items available across the UK starting tomorrow. Guests can download the latest version of the Chipotle UK app in the Apple App Store and on Android Google Play or order seamlessly via http://chipotle.co.uk.

Apple App Store: https://apps.apple.com/gb/app/chipotle-uk/id6483440848
Android Google Play: https://play.google.com/store/apps/details?id=com.chipotle.ordering.eu

1 - NO PURCHASE NECESSARY. Contest begins 1/1/25 at 3:01 p.m. PT and ends: 1/31/25 at 11:59 p.m. PT. Minors must have parental consent. See official rules at: chipotle.co.uk/city-challenge-rules for additional eligibility restrictions, entry periods, segment details, prize descriptions/restrictions, and complete details. Sponsor: CMG Strategy Co., LLC.

ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colours, flavours or preservatives. There are over 3,600 restaurants as of September 30, 2024, in the United States, Canada, the United Kingdom, France, Germany, and Kuwait and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. Chipotle is ranked on the Fortune 500 and is recognized on Fortune's Most Admired Companies 2024 list and Time Magazine's Most Influential Companies. With over 125,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit Chipotle.co.uk.

About Strava
Strava is the app for active people with more than 135 million athletes in more than 190 countries. The platform offers a holistic view of your active lifestyle, no matter where you live, which sport you love and/or what device you use. Everyone belongs on Strava when they are pursuing an active life. Join the community, find motivation and discover new experiences with a Strava subscription. Join the Strava Club or follow Strava on Instagram, X, Facebook, YouTube and LinkedIn. Visit www.strava.com for more information.

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