SAN FRANCISCO and MUMBAI, India, Feb. 11, 2025 /PRNewswire/ -- CleverTap, the all-in-one engagement platform, today announced that they have been positioned by Gartner® as a Niche Player in the Magic Quadrant ™ for personalization engines. The evaluation was based on specific criteria that analyzed the company's overall Completeness of Vision and Ability to Execute.

This recognition reflects the company's strengths in delivering personalized customer experiences, its innovative AI-driven capabilities, and its focus across industries like financial services, retail, and entertainment. CleverTap's Personalization suite encompasses a robust variety of tools, including a customer data platform (CDP), customer and product analytics, experimentation, and orchestration across digital touchpoints.

CleverTap believes this recognition is driven by their comprehensive personalization mix that enables brands to deliver varying levels of personalization for the right use cases, improving conversion by 7x. After all, the right personalization leads to real, meaningful experiences.

CleverTap's leadership in advanced personalization is demonstrated by its impressive growth trajectory and proliferating customer base. The remarkable growth and adoption are attributed to a robust all-in-one platform that integrates a CDP with the ability to create and execute automated, personalized customer journeys across key touchpoints like web, mobile apps, email, social media, and paid channels.

Commenting on the recognition, Anand Jain, Co-founder and Chief Product Officer, CleverTap, said, "Being included in this year's Gartner Magic Quadrant for personalization engines is a proud moment for CleverTap. We believe it reflects our dedication to enabling brands to create deeply personalized and memorable customer experiences. We feel this recognition validates our focus on innovation and customer-centricity, especially our advanced AI engine -Clever.AI powering features like auto-routing journeys (IntelliNODE) and emotionally intelligent messaging (Scribe). We remain steadfast in our mission to empower brands to scale meaningful engagement across channels, propelling both emotional resonance and measurable growth."

Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of providers in markets where growth is high, and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players.

The research enables one to get the most from market analysis in alignment with their unique business and technology needs.

View a complimentary copy of the Magic Quadrant report to learn more about CleverTap's strengths and cautions, among other provider offerings, here.

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of the Gartner research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

About CleverTap

CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Decathlon, Domino's, Levis, Jio, Emirates NBD, Puma, Croma (A Tata Enterprise), Swiggy, SonyLIV, Axis Bank, AirAsia, TD Bank, Ooredoo, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ - the world's first purpose-built database for customer engagement, offering speed and cost efficiency at scale.

Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Vietnam, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any

representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

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