TOKYO, Sept. 29, 2025 /PRNewswire/ -- Applibot, Inc. (Headquarters: Shibuya, Tokyo; President: Koki Ukita), a consolidated subsidiary of CyberAgent Inc. (Headquarters: Shibuya, Tokyo; President: Susumu Fujita), announced the official global launch of "Hello Kitty Merch Match" today, Monday, September 29, 2025. The game is now available in 144 countries and regions worldwide.

Hello Kitty Merch Match is a 3D puzzle game, offering simple, accessible gameplay where players find and tap on three matching Sanrio character merchandise items to clear the stages. The game features over 1,000 different Sanrio character items that players of all ages can enjoy collecting while exploring an extensive virtual collection that includes everything from nostalgic collectibles to the latest releases.

© '25 SANRIO CO., LTD. APPR. NO. G660083

Hello Kitty Merch Match Overview

Title: Hello Kitty Merch Match
Genre: 3D Match Puzzle Game
Release Date: September 29, 2025
Price: Free to play (In-app purchases available)
Supported OS: iOS/Android (Availability may vary by device model)
Developer and Operator: Applibot, Inc.
Copyright: © '25 SANRIO CO., LTD. APPR. NO. G650141 © Applibot, Inc.

Official Links
App Store: https://apps.apple.com/app/id6740388983
Google Play:
https://play.google.com/store/apps/details?id=jp.co.applibot.HelloKittyMerchMatch
Official Website: https://hellokittymerchmatch.com/en
Official X (Formerly Twitter): https://x.com/HKMerchMatch
Concept Video: https://www.youtube.com/watch?v=2hUDcSbWQ9k

About Hello Kitty Merch Match

"Hello Kitty Merch Match" is a 3D puzzle game featuring over 1,000 pieces of Sanrio character merchandise. With simple rules--just tap three matching items to clear them from the board--the game offers an easy, enjoyable experience for all ages. Players can collect everything from nostalgic merch to the latest goods, appealing to a wide audience across generations. The game officially launched in 144 countries and regions on September 29, 2025.

Photo -
Photo -

View original content:https://www.prnewswire.co.uk/news-releases/collect-iconic-character-merch-on-your-phone-new-app-hello-kitty-merch-match-officially-launches-in-144-countries-and-regions-today-302569194.html

Images

Tags

More Like This

SANRIO® Announces a Celebration of 50 Years of Hello Kitty:

Hello Kitty Joins the Goodnotes Marketplace in a New Sanrio characters Digital Stationery Collection

Hello Kitty Says ‘Hello London’!

Express Yourself in Full Color: Candy Crush Saga® and KIKO Milano Release Limited-Edition Makeup Collection Bursting with Fun

Casio to Release Hello Kitty Collaboration BABY-G

Connect and Converse Across Borders with Moii: Now Available Worldwide

Mercari Expands Multilingual Support (English, Traditional Chinese and Korean) on Web for Overseas Users of Crossborder Services

Outfit 7 - Talking Tom Cat Remaster: The OG Returns with Fresh Moves and a Whole New Vibe