● New research by weight loss specialist Voy reveals one in three (33%) Brits don't enjoy going on holiday because they are watching what they eat - equating to over £13 billion(1)

● Millennials are most likely to consume more alcohol when holidaying (70%), with one in 10 (12%) planning to get drunk every single day, whilst three-quarters (75%) of Scousers admit to drinking more when holidaying than they do at home

● 37% of Brits decide on their holiday destination based on the cuisine

● 70% of Brits feel they are likely to come back from holiday feeling like they have put on weight

● Voy ranks 10 popular holiday destinations based on their cuisines alongside top tips for eating like a local and staying on track with goals

Whether you fly and flop, or are more of an active adventurer, new research by weight loss specialist, Voy, has revealed that one in three (33%) UK adults spend over £13 billion on holidays that they don’t actually enjoy every year, because they are worried about what they’re going to eat whilst away. Around two thirds (63%) find it difficult to maintain a routine around food on holiday and don’t eat the same types of food they would at home, which is causing a nation of vacationers to worry about what their diet might look like whilst away.

For those who drink, interestingly the research shows over one in 10 Brits (12%) claim to consume the same amount of alcohol abroad as they would at home, not tempted by an extra cocktail by the pool bar, or more than a couple of cold beers on the beach.

The survey shows that Millennials are most likely to consume more alcohol when holidaying (70%), with one in 10 (12%) planning to get drunk every single day. By contrast, the Boomer generation adopt a more moderate approach with only a quarter (25%) saying they might have a little more than usual, with Gen Zs close behind, with 18% saying they “might have a few big nights.”

In terms of cities, Scousers are the most likely to drink more when ‘off the clock’ with three-quarters (75%) revealing their consumption increases when on holiday.

Data also shows that over one in three Brits (37%) decide on their holiday destination based on the local cuisine. Even when picking healthier choices from the menu, whether that be a Greek salad in the Med, or a Pho further afield, 70% still feel they are likely to return from holiday feeling like they have put on weight, despite trying to be conscious of their meals.

For those in a current fitness/diet regime, one in three (36%) feel they must pause their efforts when travelling abroad, finding it too challenging to keep regular routines up. Almost half (47%) admit to snacking more when away, however, some eating holiday habits improve, with 63% ensuring they don’t skip meals whilst abroad – wanting to enjoy breakfast, lunch and dinner alfresco!

Regionally, Mancunians (45%) are the most likely to pick where to holiday based on cuisine, second to Belfast (46%) whereas those from Sheffield (27%) hold food in lower regard when it comes to scouting for the perfect holiday location.

Emily Wood, Coach at Voy, said: "A lot of money, time and effort goes into planning a holiday. Looking forward to experiencing new tastes at your destination is part of the fun, but worrying about your diet shouldn't dampen your excitement. It's normal to eat differently while on vacation, but it is no secret that finding a balance between staying true to your health goals and experiencing everything you want to on holiday can be a challenge. Ultimately, holidays are about rejuvenation and exploring new cultures, which includes embracing new foods and enjoying the scenery, in whatever way you choose. While you're away, you'll have plenty of opportunities to savour delicious foods.

“Nearly every cuisine offers balanced options if you know where to look. Plus, trying out different foods from around the world can broaden your culinary horizons, making cooking at home more adventurous and enjoyable when you return."

Voy’s programme combines breakthrough weight loss medication with tailored programmes and one-to-one coaching from a team of experts and clinicians. The approach is holistic, with lifestyle changes across nutrition, fitness, sleep, mindset and stress all brought together to break the cycle of weight loss and regain. Voy requires visual evidence as well as ID, BMI and past medical history and liaises with customers’ GP’s to ascertain eligibility. Every customer is also reviewed by a clinician individually.

To find out more about Voy, please visit: (http://www.joinvoy.com)

ENDS

Notes to editors

1 - UK residents spent £40.1 billion in total on holidays abroad in 2022. Source: (https://www.finder.com/uk/banking/travel-money-statistics)

About the research:

The research was conducted by Censuswide with 2,000 UK General Consumers (Nat-Rep) between 01.03.24 to 05.03.24.

About Voy:

Voy is a dedicated weight loss programme which brings together experts in obesity, behavioural psychology and customer experience. For people who have experienced ongoing struggles with their weight and have tried numerous unsuccessful methods, Voy offers a breakthrough solution that supports them in achieving their desired results.

By providing a no-nonsense, science-backed approach that focuses on responsibly prescribing effective medication alongside friendly, tailored coaching, Voy makes lasting weight loss a reality. Customers are given access to experienced coaches, clinicians and nutritionists for continual support during their weight loss journey. With an emphasis on building healthy habits, Voy strives to deliver on its promise of being “the last weight loss programme you’ll ever need”.

Designed for customers with a BMI >30, Voy offers a safe and guided approach to appetite-suppressing GLP-1 medications including Wegovy and Saxenda.

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