DORITOS® Launches First International Brand Platform, 'For the Bold in Everyone'

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Chloe Kelly in front of a 2774 square foot mural that has been unveiled in Manchester to launch a new campaign, ‘For the Bold in Everyone’ from Doritos to ‘crunch’ stereotypes in sport and beyond. The campaign comes after Chloe Kelly delivered a penalty more powerful than any penalty recorded in the top England men’s football tournament for the 2022-2023 season and new research showing that nearly a quarter of UK adults want female athletes to be celebrated more.

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