Dove reveals “The Beauty Machine” showing how algorithms reinforce a single face of beauty and inviting women to share their individual beauty in an open casting call.
Algorithms are accelerating us toward a single face of beauty faster than ever, rewarding the same features and aesthetics on repeat. These images are taking over social media feeds, creating a culture of sameness that damages individuality and flattens beauty into one unrealistic ideal.
“The Beauty Machine” is live in Waterloo Station until Tuesday 31st March. Like social media feeds, it appears to offer variety, but delivers the same, unreal face again and again.
