Forrester’s 2027 B2C Marketing, CX, And Digital Predictions: Rising AI Costs Will Force B2C Leaders To Scale Back A Third Of AI InitiativesContributed by: Business WireLogoTagsTechnologyHuman ResourcesMarketingAdvertisingCommunicationsProfessional ServicesMediaDigital MarketingData AnalyticsArtificial Intelligence2027 B2C Marketing, CX, And Digital Predictions