Gold Bathroom’s latest research report indicates that heat pump adoption has surged to unprecedented levels across Europe and the UK, driven by climate policies and consumer demand for clean heating.

Key Findings from Gold Bathroom’s Heat Pump Momentum Research

EU bans and regulations: European policymakers have enacted sweeping measures to accelerate the clean-heating transition. EU leaders agreed to phase out fossil-fuel boilers by 2040 and require zero-emission heating in all new buildings by 2030.
UK incentives drive uptake: The UK has introduced some of Europe’s most generous heat pump incentives. In late 2023 the government increased its heat pump grant by 50% to £7,500 per installation, sparking a 50% surge in applications for the Boiler Upgrade Scheme.
New UK standards and targets: The UK is pairing incentives with bold targets and regulations. Officials have set a goal of 600,000 heat pump installations per year by 2028 (up from ~72,000 in 2022). Moreover, starting in 2025, all new homes in the UK must install low-carbon heating systems under the Future Homes Standard ( Gold Bathroom UK ).

Why Europe’s Heat Pump Momentum Matters

This rapid growth in heat pump adoption has wide-ranging implications for consumers, policymakers, and businesses across Europe. For consumers, the expansion of heat pumps means more sustainable and future-proof homes ( Gold Bathroom UK ).

For regulators and policymakers, the findings validate that strong policy action can drive rapid change in the heating sector. Bans on fossil-fuel boilers and generous subsidy programs are accelerating progress toward national and EU climate targets by curbing one of the biggest sources of carbon emissions – home heating.

For businesses and the home improvement industry - Manufacturers are investing billions to scale up production, and the sector now supports over 170,000 jobs across Europe in manufacturing and installation.

Industry Commentary

“This research confirms that heat pumps have moved firmly into the mainstream across Europe,” said Eleanor Cavendish, Head of Sustainability Research at Gold Bathroom. “We’re witnessing record growth because homeowners are increasingly choosing heat pumps to cut their energy bills.”

Read the Full Research

To explore country-by-country analysis and more insights, read the complete article “Heat Pump Boom in Europe and UK: Gold Bathroom Research Highlights Record Sales, Emissions Cuts, and New Climate Policies” on: Gold Bathroom UK.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250827239607/en/

Media Contact:
Elena Mateita – Public Relations Manager, Gold Bathroom
Email: Press.GB@goldbathroom.uk

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