WHAT: Harry Potter Shop Oxford Street officially opened its doors at 10:00am today, welcoming fans into the new UK flagship for the first time.

Pre-opening excitement: Fans began gathering from last night to join the celebrations. The shop was officially opened by Warwick Davis before the first customers stepped inside.

Warwick Davis said: "I'm honored to be opening London's first official flagship Harry Potter Shop," said Warwick Davis. "It's such a special place and a brand-new way for fans to experience the magic. From the replica of my Griphook costume to the Hogwarts Bear Ceremony, all the way up to the Leaky Cauldron, I've loved seeing everything the shop has to offer and can't wait to welcome fans in."

A badge for the occasion: Fans attending the opening morning were also handed a special commemorative badge to mark the opening.

Only on Oxford Street: The new shop brings together a collection of products created especially for the location. Highlights include:

• A London Harry Funko Pop, available exclusively at the Oxford Street shop

• A limited-edition MinaLima Oxford Street print, with only 500 available

• A Diagon Alley wand, available exclusively at Harry Potter Shop Oxford Street Oxford Street Butterbeer packaging and a new Leaky Cauldron collection

• A Black & Gold Oxford Street range spanning clothing, accessories and homeware

Fans can also experience the new Hogwarts Bear Ceremony, where they can create and dress their own house bear and take on the Gringotts Adventure scavenger hunt trail across the Oxford Street and King’s Cross shops.

WHEN: Wednesday 4 November 2026. Doors opened at 10:00am.

WHERE: Harry Potter Shop Oxford Street, The Ribbon, 134–140 Oxford Street, London.

WHY: The new shop is the first Harry Potter UK flagship, bringing new experiences, exclusive products and wizarding world-inspired spaces to Oxford Street.

ASSETS: Approved opening-day photography, queue and fan imagery, product photography and B-roll can be found [HERE].

The folder will be updated with additional imagery throughout the morning.

Image credits can be found here:

EDITORIAL USE ONLY

Members of the public line up outside of the UK’s largest Harry Potter Shop. The flagship store opens today on Oxford Street, London. Picture date: Wednesday November 4, 2026. PA Photo. Photo credit should read: Jonathan Hordle/Assignments/Press Association

EDITORIAL USE ONLY

Customer at the unveiling of the UK’s largest Harry Potter Shop. The flagship store opens today on Oxford Street, London. Picture date: Wednesday November 4, 2026. PA Photo. Photo credit should read: Jonathan Hordle/Assignments/Press Association

EDITORIAL USE ONLY

Warwick Davis unveils the UK’s largest Harry Potter Shop. The flagship store opens today on Oxford Street, London. Picture date: Wednesday November 4, 2026. PA Photo. Photo credit should read: Jonathan Hordle/Assignments/Press Association

Notes to Editors

About the Harry Potter franchise:

From the moment 11-year-old Harry Potter met Rubeus Hagrid, Keeper of Keys and Grounds at Hogwarts School of Witchcraft and Wizardry, his adventures have left an indelible mark on popular culture. Today, over 25 years later, the Harry Potter phenomenon thrives as one of the most successful and best-loved entertainment properties in history.

J.K. Rowling’s best-selling Harry Potter novels have been brought to life in an ever-evolving, interconnected universe which is loved by millions of fans worldwide. Eight blockbuster Harry Potter films and three epic Fantastic Beasts films bring the spellbinding action to life on screen, Harry Potter and the Cursed Child mesmerises on stage, and state-of-the-art video and mobile games from Portkey Games allow players to experience the wizarding world like never before. Fans can proudly showcase their passion through innovative consumer products, and thrill at spectacular location-based experiences - including themed lands at six Universal Destinations and Experiences theme parks around the world.

This expanding portfolio of Warner Bros.-owned Harry Potter and Fantastic Beasts offerings includes ground-breaking touring experiences and events, each developed to celebrate special moments and locations that fans cherish, as well as Harry Potter Shops in King’s Cross, New York, Chicago, Akasaka, and Harajuku. Wizards, Witches and Muggles alike can also discover something new as they explore behind-the-scenes secrets at Warner Bros. Studio Tour London – The Making of Harry Potter and Warner Bros. Studio Tour Tokyo – The Making of Harry Potter.

With a new HBO Original TV series based on the Harry Potter books coming this Christmas, this extended world continues to provide the community with fresh and exciting ways to interact. For its global fans, and for generations to come, it invites everyone in to find the magic for themselves.

For the latest Harry Potter and Fantastic Beasts news and features, visit www.harrypotter.com.

For media enquiries please contact: press@wbstudiotour.co.uk

About Warner Bros. Global Experiences:

Warner Bros. Global Experiences (WBGE) is a worldwide leader in the creation, development, licensing and operating of location-based entertainment based on the biggest franchises, stories, and characters from Warner Bros.’ world-renowned film, television, animation, and games studios, HBO, Discovery, Cartoon Network and more. WBGE is home to the groundbreaking locations of The Wizarding World of Harry Potter at Universal theme parks around the world, award-winning Warner Bros. Studio Tour locations in London, Hollywood, and Tokyo, experiential retail Harry Potter Shops in King’s Cross, New York, Chicago, Harajuku and Akasaka, Warner Bros. World Abu Dhabi, The WB Abu Dhabi, The FRIENDS Experience, The Game of Thrones Studio Tour and countless other experiences inspired by Harry Potter, DC, Looney Tunes, Scooby-Doo, Game of Thrones, FRIENDS and more.

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