Even ‘Sam Sung’ can't resist the allure of the world's thinnest inward foldable.

[LONDON (UK) – SEPTEMBER 5 2024] – HONOR, a leading global provider of smart devices, turned heads at IFA 2024 this week as it announced the newly launched HONOR Magic V3 has received rave reviews across the board – including from fans named Sam Sung.

In addition to the overwhelmingly positive reviews from fans, customers and visitors to the official HONOR booth at Europe’s popular tech exhibition IFA in Berlin, Germany, the world’s thinnest inward folding mobile device – the Magic V3, was named ‘No.1 foldable’ by Sam Sung, with reviews highlighting just how thin and light the device is.

To celebrate these accolades, HONOR embarked on a tour through the streets of Berlin with a mobile billboard adorned with the glowing quotes attributed to ‘Sam Sung’. The billboard's strategic route included iconic landmarks.

Sam Sung, a recruiter from Glasgow, UK, and Sam Sung, a biomedical science graduate in London, UK, both provided their honest reviews on the HONOR Magic V3*.

Quotes highlighting the Magic V3's edge:

The Sam Sung reviews praised the HONOR Magic V3:

• “Definitely number one on my list of foldable phones” - Sam Sung, Recruiter, Glasgow

• "This phone is so much thinner and lighter than my current phone." - Sam Sung, Biomedical Science Graduate, London

• "I can’t believe how slim it is." - Sam Sung, Recruiter, Glasgow

• “I wasn’t expecting it to be this light” - Sam Sung, Biomedical Science Graduate, London

• "Easily the best foldable phone" - Sam Sung, Recruiter, Glasgow

And it’s no surprise, as the HONOR Magic V3 is remarkable at just 4.35mm unfolded and 9.2mm folded, weighing a mere 226g, redefining portable technology.

“We wanted to have a little fun while showcasing the Magic V3's incredible features," said Avikar Jolly, CMO of HONOR EUROPE. "What better way than to get fans with the name Sam Sung to provide the feedback? The reviews speak for themselves – the HONOR Magic V3 is a game-changer.”

ENDS

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

For more information, please visit HONOR online or email honoruk@carlbyoir.com.

* Both Sam Sung’s received compensation for this collaboration. The quotes represent their own views and opinions. The text has not been altered in any way by HONOR

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