PIZZAEXPRESS IS OFFERING 50% OFF PIZZA THIS MONTH, AS TWO-THIRDS OF JANUARY BABIES SAY THEY TYPICALLY DON’T CELEBRATE THEIR BIRTHDAY

• Research commissioned by the pizzeria brand found nearly half (45%) of Brits put all celebrations on hold in the New Year, simply because it’s January

• From Monday 8th January – 25th January, PizzaExpress is offering 50% off pizza nationwide to anyone who visits one of the iconic brand’s pizzerias*

8th January 2024, London: It’s official – January really is the worst month to have a birthday, as new research by PizzaExpress reveals that our Capricorn and Aquarius friends are celebrating birthdays less than anyone else, with over two-thirds of January babies (69%) admitting to not celebrating at all, thanks to the festive season slump.

The research, which polled 2,000 UK adults found that, of those born in January, two-thirds (66%) agreed that the first month of the year is the worst time to have a birthday, with over half (57%) opting to spend their birthdays indoors and nearly a third (30%) stating that the day is often forgotten by friends and family altogether.

However, as a brand known for celebrating all life’s milestones, PizzaExpress is seeking to put celebrations back on the menu this January. With this in mind, the brand is giving 50% off pizza to PizzaExpress Club members who dine in from today, to help with the post-Christmas purse strings, as “having no money” was cited as the main culprit for skipping celebrations, for over a third (38%) of those polled.

And when it comes to those born in January, it seems they aren’t simply feeling sorry for themselves, as the research found that almost half (40%) of those born between February and December admitted that they’ve previously forgotten a birthday present for someone born in January, with one-third (34%) having cancelled last-minute on a friend’s January birthday party.

It’s not just birthdays that go missed as December gives way to a new year, with the collective Christmas hangover accountable for nearly half (45%) of Brits putting all celebrations on hold, no matter the occasion, simply because its January - with many saying goodbye to new job celebrations (22%), date nights (21%), promotions (21%) and even wedding anniversaries (14%).

With 82% of those polled agreeing that seeing friends and family would help alleviate the ‘January blues’, PizzaExpress is seeking to bring people back together to celebrate life’s big and small occasions, regardless of the month. Its ‘VIP’ (that’s Very Impressive Prices) discount is therefore extended to all PizzaExpress Club members, and 25% off for non-loyalty members – regardless of their birth date. What’s more, for those who aren’t a PizzaExpress Club member, it’s quick, easy and free to join – simply download the app.

That’s not all: PizzaExpress is going one further for those who may have fallen victim to the post-festive slump (or forgotten a loved one’s birthday) in the past, with thirty-one free celebratory meals up for grabs via its Instagram page – so you can get in from the cold, and celebrate with PizzaExpress’ new winter menu, featuring a deliciously warming new Formaggi and Pancetta Penne, and a delectable Chocolate Fondant dessert.

Notes to Editors

For more information, including T&Cs, please head to (https://www.pizzaexpress.com/terms-and-conditions/january-offer). Please note that Duo Romana pizzas, Pasta and Salad dishes are not included in this offer.

For further information, please contact roxana.toocaram@itsprettygreen.com

The research was conducted by Perspectus Global who surveyed 2,013 UK respondents between 22nd – 29th December 2023.

*Terms and Conditions apply: (https://www.pizzaexpress.com/terms-and-conditions/january-offer)

How to become a PizzaExpress Club member:

Every customer can easily join the PizzaExpress Club and enjoy the V.I.P. treatment immediately – all they have to do is simply download the PizzaExpress Club app.

Those who join to unlock the deal will also be able to enjoy Dough Balls upon signing up, a free child’s meal and more at Gold status. Learn more about the PizzaExpress Club here: pizzaexpress.com/club

About PizzaExpress:

• PizzaExpress believes that dining should be one of life’s highlights. It’s why every PizzaExpress pizzeria is packed with pizzazz and only the freshest and perfectly sourced ingredients will do. It’s why every dish is made with care—and flair. Because at PizzaExpress, a pizza doesn’t just mean dinnertime, it means showtime. Whether they’re dining in or out, on the menu customers will find icons they know and love like Dough Balls, American Hot and the Sloppy Giuseppe, as well as vegan or gluten-free options, and lighter dishes.

• Today, PizzaExpress has over 360 pizzerias in the UK which it continues to remodel at pace, alongside opening new & relocated pizzerias. It’s also proud to sell an extensive range of supermarket products including the UK’s best-selling salad dressing.

• Globally, customers are served through owned operations in Hong Kong and the UAE, as well as franchise operations across Asia, Middle East and Europe.

• PizzaExpress’ digital transformation continues at pace – with over 2 million customers now in the PizzaExpress Club – an industry leading loyalty scheme. Customers earn treats on the house every time they dine, from free children’s meals for loyal members to Dough Balls just for signing up.

• Learn more about PizzaExpress including the story of how Peter Boizot founded the brand in Soho in 1965 at (https://www.pizzaexpress.com/about-us).

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