•TV and podcast star Jamie Laing is learning how to sleigh this Christmas at the Sainsbury’s ‘Ho Ho Hosting’ masterclasses in London, as he prepares to host for the first time

•With 38% of Milennials having never hosted Christmas Dinner, the classes aim to help Jamie and other Noël novices learn to create showstopping spreads for the festive season

•It comes as a further four-in-ten (40%) don’t think they will EVER host a Christmas dinner

•Limited tickets for the FREE tree-mendous festive masterclasses are still available.

Tuesday 21st November 2023, London, UK: TV and podcast star Jamie Laing joins Sainsbury’s for the ultimate ‘Ho Ho Hosting’ masterclasses in London. The sessions, which are taking place today and tomorrow, will help novice hosts, like Jamie, to take on the cooking challenge this Christmas.

The masterclasses are in response to research from Sainsbury’s that revealed a third of Millennials (38%) haven’t taken on the Christmas hosting challenge, whilst a further four-in-ten of non-hosts don’t think they will EVER host a Christmas dinner (40%).

The absence of Christmas hosts is largely down to a lack of confidence in the kitchen (14%), whilst a further third (33%) said they don’t know how to cook Christmas lunch, which rises for Generation Z (42%) and Millennials (39%).

Jamie, along with attendees, will be mastering the art of how to sleigh the seasonal soirée and knock up the perfect festive feast, thanks to Sainsbury’s and Festive Chef Tassy Goodall. The two-hour sessions will help attendees become experts in curating canapés and appetizers to knock guests’ socks off, as well as nailing the complex timings of the roast dinner and making sure Christmas leftovers don’t go to waste.

Guests will kick off the festive sessions with a glass of mulled wine upon arrival before the masterclass officially begins. At the end they’ll be able to indulge in a taste of Christmas with a festive goody bag full of Sainsbury’s Taste the Difference treats and any leftovers cooked up during the class.

As well as getting clued up on the hosting hacks, attendees will serve up some of the newest products in the Sainsbury’s Taste the Difference Christmas range, including the Cheddar & Truffle Ciabatta Crostinis, Posh Prawn Toasties, and desserts like the delicious Taste the Difference Home for Christmas that featured in the supermarket’s Christmas advert this year.

Jamie Laing said: “Christmas is my favourite time of year. There’s nothing like spending time with friends and family and enjoying delicious food and drink in each other’s company. This year I’m taking on the hosting challenge for the first time and am looking forward to having all those little questions I’ve had for years about it answered, as well as learning the basics from the experts at Sainsbury’s.”

Limited tickets to the ‘Ho Ho Hosting with Sainsbury’s masterclasses are still available. Find out more including details of how to book below.

Opening Days: Tuesday 21st November – Wednesday 22nd November

Address: Studio 8, 6 Hornsey St, London N7 8GR

Nearest Stations: Holloway Road (Piccadilly line) is a 3-minute walk, Highbury & Islington (Victoria & London Overground) is a 10-minute walk.

Session Times: 16:00-18:00 and 19:30-21:30

Cost: FREE – a £10 booking deposit for two people (£5pp), which will be refunded providing the booking is fulfilled or can be donated to Comic Relief via Sainsbury’s Nourish the Nation programme

Booking Via: https://www.designmynight.com/london/whats-on/food-drink/ho-ho-hosting-with-sainsburys?t=tickets

Guests will also be able to donate to Sainsbury’s Nourish the Nation programme through the booking platform Design My Night, where there’ll be an optional donation upon checkout, as well as via a QR code at the event itself. Working in partnership with Comic Relief, the programme supports organisations such as Feeding Britain and The Bread and Butter Thing in their work to help alleviate food poverty in communities across the country.

ENDS

Notes to Editors

Research conducted by Censuswide on 2,000 UK adults in November 2023.

¹ Demographic splits based on: Age

Generation Z 16-26

Millennial Generation or Generation Y 27-42

Generation X 43-58

Baby Boom Generation 59-77

The Silent Generation 78+

Any surplus food from the classes will be provided to Sainsbury’s long-term redistribution partner, FareShare, through their London delivery partner The Felix Project. Sainsbury’s and FareShare continue to work together as part of their shared mission to support communities with access to food. Guests will also have the opportunity to donate to Sainsbury’s and Comic Relief’s anti-food poverty project Nourish the Nation.

Tickets to the Ho Ho Hosting masterclasses with Sainsbury’s are limited, with bookings available on a first come, first served basis.

ABOUT SAINSBURY’S

Offering delicious, great quality food at competitive prices has been at the heart of what we do since John James and Mary Ann Sainsbury opened our first store in 1869. Today, inspiring and delighting our customers with tasty food remains our priority.

Our purpose is that driven by our passion for food, together we serve and help every customer.

Our focus on great value food and convenient shopping, whether in-store or online is supported by our brands – Argos, Habitat, Tu, Nectar and Sainsbury’s Bank. Sainsbury’s has over 600 supermarkets and over 800 convenience stores. Argos is a leading digital retailer and is the third most visited retail website in the UK, with over 90 per cent of its sales starting online. Argos is conveniently available for customers to collect from hundreds of Sainsbury’s stores. Digital and technology enables us to adapt as customers shop differently and our profitable, fast-growing online channels offer customers quick and convenient delivery and collection capability.

Our 189,000 colleagues are integral to our success, now and in the future.

About Comic Relief

Comic Relief uses the power of humour and popular culture to engage people to help others and raises money to support organisations working towards a just world free from poverty. Our mission combines Comic and Relief. We believe that helping others can be easy and fun, even in the face of the challenges we face every day.

Everyone should be able to have a decent standard of living and to live life with dignity and respect – but right now, in the UK and around the world, poverty and injustice restrict too many of us. We know that a better world is possible. We provide funding to fantastic organisations who are closest to the communities who can make change happen. We support work that will help to alleviate poverty’s consequences, tackle related injustices, and address the link between climate change and poverty.

For information about Comic Relief and the work it carries out, please visit www.comicrelief.com or follow @ComicRelief on social media for the latest content, news and information.

Comic Relief is the operating name of Charity Projects, registered charity in England & Wales (326568) and Scotland (SC039730).

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