HAMPSHIRE, United Kingdom, April 02, 2025 (GLOBE NEWSWIRE) -- Juniper Research, the foremost experts in telecommunications market research, is proud to announce the launch of the Tech Horizon for Mobile Messaging 2025.

The Tech Horizon is a free resource, delivering an independent assessment of how a particular group of technologies is evolving. Evaluating how they are likely to develop into the future, it provides the industry with a guide to future prospects. Juniper Research positions each technology as either ‘above the line’ or ‘below the line’, dependent on whether our analysts believe they are meeting or failing expectations.

In the case of mobile messaging and the substantial amount of disruption to long-established messaging markets, the Mobile Messaging Tech Horizon has been launched at a critical time for the sector.

Top 3 Moving Mobile Messaging Technologies

As part of the report, our expert analysts have identified three ‘Major Movers’ in the mobile messaging market, ranked by their anticipated increase in market performance over the next 12 months. For 2025, we have identified the following technologies:

Number Verification APIs
Conversational AI
RCS Business Messaging

The three technologies identified have the potential to significantly disrupt the SMS business messaging market, currently plagued by high termination costs and fraud.

Sam Barker, VP of Telecoms Market Research at Juniper Research, remarked: “Artificially inflated traffic, Apple’s roll-out of RCS, and the rise of identity APIs are all reducing enterprise demand for SMS business messaging traffic. Not only does our Tech Horizon provide our outlook for disruptive potential of these technologies, but also define which technologies are primed for substantial growth.”

About Juniper Research

Juniper Research provides market sizing and forecasting, competitive analysis, strategic assessment, and business modelling to the world’s leading operators, platforms, and vendors; enabling them to recognise today’s shifting markets and seize tomorrow’s opportunities.

Whatever the sector, our clients benefit from actionable knowledge and insight, delivered by experienced industry experts, and backed by robust and dependable forecasting models.

Contact Sam Smith, Press Relations

T: +44(0)1256 830002

E: sam.smith@juniperresearch.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/23f579c1-c891-4850-bd4e-a563bf84e8d6

This item of content is a press release from a third party provider who make no warranties or representations in connection with this content and therefore PA can make no warranties in respect of its use.

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