A Design-Led Beard Grooming System Built for Precision, Simplicity, and Everyday Style

MANSCAPED^®, the global men’s grooming company and lifestyle consumer brand, today announced the launch of The Beard Hedger^® Plus alongside a reimagined collection of beard care essentials designed to support a complete grooming routine. Serving as the foundation of The Beard Hedger line, The Beard Hedger Plus offers an accessible entry point into MANSCAPED’s growing facial hair portfolio, while complementing the original trimmer, The Beard Hedger, which delivers expanded control for more advanced styling needs. The launch further extends MANSCAPED’s “Mancare Your Everywhere™” platform, bringing the brand’s signature engineering to facial hair with the same precision and performance trusted across the body.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260512135397/en/

All the bells and whistles, none of the noise. Meet The Beard Hedger® Plus and a new lineup of beard care essentials built to simplify your routine.

“Beard grooming means something different for every man. It can be quick upkeep or a more detailed styling routine,” said Joshua Giberson, Sr. Product Manager, Hard Goods at MANSCAPED. “With The Beard Hedger Plus, we wanted to support both approaches with a tool designed for ease of use and reliable performance.”

The Beard Hedger Plus: Precision in Every Pass

The Beard Hedger Plus ($79.99) is a streamlined electric beard trimmer designed for a consistent, uncomplicated grooming experience. It features a built-in adjustment system that allows for seamless transitions between styles and two comb attachments for added range.

Key Product Features:

Sleek & Stainless Design: A premium stainless-steel blade with a full metal guard engineered for effortless trimming, no oiling required.
The Quick-Adjust Slider: Switch between 14 different length settings (1mm to 20mm) for control across a full range of beard lengths.
SkinSafe^® Technology*: Helps reduce the risk of nicks and cuts while you sculpt.
Waterproof** Versatility: Waterproof for easy cleaning under the tap.
Intuitive Power: Li-ion battery with up to 60 minutes of runtime, tri-level charge indicator, and USB-C charging for everyday convenience.

“With this launch, we saw an opportunity to think beyond the individual tool and build out a more complete beard care system,” said Taylor Beatty, Sr. Product Manager, Wet Goods at MANSCAPED. “Each formulation was developed to support different moments in the grooming process, helping create a routine that feels more intentional from start to finish.”

A Complete Beard Care Routine

For those looking to go beyond trimming alone, MANSCAPED introduces a full grooming system designed to cleanse, prep, and style facial hair for a consistent, well-maintained look. The collection includes a range of grooming and care essentials that can be used individually or together as part of a daily regimen.

The Beard Hedger Plus Kit ($149.99) offers a curated way to experience the full routine in a single set.

The Kit Includes:

The Beard Hedger Plus: Clean design, effortless precision, serious results.
Hydrating Beard Wash: A daily cleanser with ceramides and fruit-derived exfoliants that’s gentle on skin but tough on buildup.
The Beard Buffer: A 100% antibacterial silicone scrubber designed to exfoliate the skin beneath the beard.
Nourishing Beard Serum: A lightweight formula that keeps hair soft and strokable.
Styling Beard Stick: A gamechanger in beard styling. This mess-free, "swipe-and-go" stick uses Castor Seed Oil and Mango Butter to tame flyaways without the sticky residue of traditional balms.
Free Gifts: The Beard Accessory Pack, including a premium Beard Comb, Beard Scissors, and Beard Brush.

Global Availability

Since the debut of The Lawn Mower^®, MANSCAPED has focused on simplifying the daily grooming experience through thoughtful engineering and purpose-built routines. The Beard Hedger line continues this design-led approach, offering a range of products to support different grooming styles and habits, with additional innovations expected to launch in early 2027.

The Beard Hedger Plus and new beard care essentials are available now in the United States, Canada, Australia, Europe, and the United Kingdom on manscaped.com and Amazon, with retail availability to follow. Pricing varies by region.

Trim the fluff and own your look with confidence.

* SkinSafe^® Technology does not guarantee cut protection.
** IPX7 rated to protect against immersion in up to one meter of fresh water for up to 30 minutes. Learn more at www.manscaped.com/waterproof.

About MANSCAPED^®

Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED^® is the global men’s lifestyle consumer brand and male grooming category creator trusted by over thirteen million men worldwide. The product range includes a diversified line of premium tools, formulations, and accessories designed to introduce and elevate a whole new self-care routine for men. The collection is available globally in 40 countries on manscaped.com, on Amazon in more than 100 countries worldwide, and in major retailers including Target^®, Walmart, CVS, Best Buy, Men’s Wearhouse, Jos. A. Bank, Military Exchanges, and many more internationally. For more information, visit manscaped.com or follow on Facebook, Instagram, X, TikTok, Tumblr, and YouTube.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260512135397/en/

MANSCAPED
Communications at MANSCAPED^®
PR@manscaped.com

Logo

Images

Tags

More Like This

MANSCAPED® Launches in Select John Lewis Stores across the United Kingdom

MANSCAPED® Launches The Lawn Mower® 5.0 Ultra Desert Sand

MANSCAPED® Launches in World-Famous Harrods, Expanding its UK Presence

MANSCAPED® Launches in Currys Stores Across the United Kingdom

MANSCAPED® Debuts New Brand Campaign, Paying Homage to One of the World’s Greatest Love Stories: Men and Their Boys

MANSCAPED® Launches in Tesco Stores Across the United Kingdom

DREAME unveils full lineup of men's grooming products at global new product launch event in Silicon Valley

NexLawn Unveils Arm-Equipped Robotic Mowers and Smart Yard Lineup at IFA 2025