Mary Kay announces Beauty Is More Beautiful Shared™, its largest-ever global consumer-facing campaign and a long-term brand strategy designed to drive its next era of growth. (Image Courtesy: Mary Kay Inc.)
Beauty Is More Beautiful Shared™ global campaign was developed in partnership with Grey, through an all women-team bringing together a modern creative vision and Mary Kay's enduring heritage to shape the next chapter of the brand. (Image Courtesy: Mary Kay Inc.)
Through Beauty Is More Beautiful Shared™ Mary Kay directly addresses the shift in beauty, tapping into a profound cultural longing for community and connection that the world, and generations of women, are feeling more than ever. (Image Courtesy: Mary Kay Inc.)
Beauty Is More Beautiful Shared™ was intentionally designed to support the success of Mary Kay Independent Beauty Consultants. With a message that amplifies community and transformation, this bold campaign will broaden awareness and foster a desire to purchase Mary Kay products and to connect with Independent Beauty Consultants through their personal digital storefront at www.marykay.com. (Image Courtesy: Mary Kay Inc.)
A wave of high visibility, unmissable, experiential consumer events designed to bring Gen Z together in real life will kick off in New York in September, engaging a global community across 40 markets from Brazil, Mexico and China to Kazakhstan, the Czech Republic and more. (Image Courtesy: Mary Kay Inc.)
