• Launching today (Thursday 19th January) in Shoreditch’s iconic BOXPARK, London from 9am -6pm

• Meatless Farm helps Brits eat one million more plant-based meals this January as new research reveals only 1 in 10 (13%) UK adults eat their five a day and 96% of Brits don’t know what makes up a portion of fruit and veg

If Veganuary or healthy eating is part of your January plans, then look no further. Meatless Farm is launching the UK’s first Automated Plant Machine (APM), a planty twist on an ATM/cash machine that dispenses free veg and plant-based food.

Now live at BOXPARK Shoreditch, the Meatless Farm APM is operating from 9am until 6pm as research conducted by the plant-based brand reveals we are lacking in both plant consumption and knowledge. 9 in 10 (87%) Brits don’t eat enough fruit and vegetables and are struggling to meet their recommended five a day whilst almost all (96%) UK adults can’t identify how much fruit and veg makes up one portion (it’s 80g if you’re wondering)!

Three-quarters (76%) are also unaware that we should be eating 30 or more plant points (variety of plant-based foods from herbs to vegetables, fruit, seeds, nuts, pulses and wholegrains) as part of a balanced diet.

Helping people to connect with their plant-based side and flex their thing this Veganuary, the Meatless Farm APM launch kicks off the brand’s initiative to help people eat one million more plant-based meals by giving away fresh vegetables, packs of seeds to grow a variety of veg, Meatless Farm’s number one plant-based mince and delicious recipe inspiration – all dispensed at a touch of a button.

Morten Toft-Bech, Founder & CEO of Meatless Farm said: “Enjoying more plants can have a huge impact on our health and the planet, which is why we’ve launched the UK’s first APM, to make it easy for people to flex the traditional meaty dishes they love and help people to eat more plants at a time when people are feeling the pinch.”

Flex your thing at the Meatless Farm APM at BOXPARK Shoreditch, 2-10 Bethnal Green Road, London E1 6GY from 9am to 6pm on Thursday 19th January 2023 only, dispensing free fresh vegetables, veg seeds and Meatless Farm’s number one plant-based mince.

Follow @meatlessfarm and #FlexYourThing for more information

ENDS

NOTES TO EDITORS

[1] https://www.nhs.uk/live-well/eat-well/5-a-day/5-a-day-what-counts

Survey carried out by Censuswide for Meatless Farm, 2,000 UK adults, December 2022

About Meatless Farm

Meatless Farm was founded by Danish entrepreneur Morten Toft Bech in 2016 to help reduce the world’s dependency on intensively farmed meat. He and his family had struggled to find a meat replacement that the whole family enjoyed and that wasn’t expensive. In 2018, the company launched its original fresh mince in major supermarket Sainsbury’s and is now one of Europe's fastest-growing plant-based brands, available in over 20 countries with major retail and foodservice partners including Whole Foods, Nathan’s Famous, Pret A Manger, Leon, and itsu. The company is on a quest to help regenerate our environment, reducing the world’s intensively farmed meat consumption by making accessible and nutritionally rich plant-based meat alternatives. On average its products use 90% less land and 70-80% less water than their meat counterparts and contribute to biodiversity. Its products are made in the UK and Netherlands.

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