LOS ANGELES, Feb. 01, 2024 (GLOBE NEWSWIRE) -- MGA Entertainment, Inc. (MGA), one of the largest and fastest growing privately held toy and entertainment companies in the world, announced today it has established four wholly-owned subsidiaries in the European Union (EU) to support its fast growing international business. The four subsidiaries – MGA Toys Iberia S.L. (led by Managing Director Mila Gonzalez), MGA Entertainment Greece (led by Managing Director Panos Kalogeropoulos), MGA Entertainment Italy SRL (led by Managing Director Andrea Signorelli), and MGA Toys France (led by Managing Director Thierry Thivolle) – will support marketing and sales administration efforts, staffed by employees who have worked for MGA Entertainment in each of the markets, now employees of their respective subsidiary in the same roles. This move demonstrates the company’s commitment to growing its businesses in those markets and to its international business overall.

“Our business outside of the U.S is strong and increasingly important to MGA Entertainment. Establishing these new subsidiaries will allow us to grow our business more quickly in these important markets,” said MGA Entertainment Founder & CEO Isaac Larian. “I look forward to working closely with the teams in each of these markets to continue to bring new, innovative, and fun MGA toys and products to consumers across the EU.”

MGA previously announced its plans to merge with Zapf Creation AG, Europe’s leading manufacturer of nurturing dolls. MGA’s wholly-owned German subsidiary has entered into negotiations of a merger agreement which is expected to close in late Spring 2024.

###

About MGA, Entertainment, Inc.
MGA Entertainment is one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Fluffie Stuffiez™, Na! Na! Na! Surprise™, Micro Games of America™, BABY born®, and Zapf Creation®. For more information, please visit us at www.mgae.com or check us out at LinkedIn, Threads, Instagram and Facebook.

Attachment

Isaac Larian, Founder & CEO, MGA Entertainment

This item of content is a press release from a third party provider who make no warranties or representations in connection with this content and therefore PA can make no warranties in respect of its use.

Tags

More Like This

MGA Entertainment and Zapf Creation AG Complete Merger Forming MGA Zapf Creation GmbH

MGA Entertainment Initiates Merger with Zapf Creation AG

Massive Gaming Secures MGA B2B License to Expand Global iGaming Partnerships

Avia Expands to Europe with New German Subsidiary

HraiGamble Group Analyzes the Impact of Malta's Gambling Industry on the EU

LAIKA Bolsters Presence in UK and Europe With Key Marketing, Home Entertainment and Consumer Products Partnerships

Kayou Expands Pan-Entertainment Ecosystem in Europe: Partnership and Localized Strategy

MGI Unveils New European Headquarters in Berlin, Germany