Three brands in the spotlight: Laurèl, IDPAN and YINER

MILAN, Oct. 5, 2026 /PRNewswire/ -- Futian's fashion industry returned to Milano Fashion Week® with Camera Nazionale della Moda Italiana. Supported by the People's Government of Futian District, Shenzhen, the event was organized by the Bay Area Sustainable Fashion Alliance and Shenzhen Fumei Space Innovation Development Co., Ltd.

On 22 September 2026, at Milan's Rotonda della Besana, Laurèl, IDPAN and YINER presented their Spring/Summer 2027 collections, exploring time through heritage, innovation, craftsmanship, modernity, structure, fluidity, city and nature.

The event highlighted Futian's energy and exchanges.

"Fashion brings cultures across borders. SS27 Milan Fashion Week • Shenzhen Futian Fashion Event presents Eastern aesthetics through contemporary design, fostering exchange and collaboration between brands from China's Greater Bay Area and the European fashion industry."
Dan WANG, President and Creative Director, BASFA

For eight years, Futian District has supported fashion industry and developed the Bay Area Fashion Center, China's first RMB 10 billion-level high-end womenswear headquarters building.

Four of China's top ten high-end womenswear brands are based in Futian, representing one quarter of Shenzhen's industry. Futian brands have joined international fashion week calendars for three years. The district hosts Istituto Marangoni's Futian campus, Shenzhen Design Week, Shenzhen-Milan Dual-City Fashion Week, Futian International Fashion Gathering, Futian Fashion Creative Design Week and the TOPSKYLINE Runway Show.

The presentation showcased Chinese womenswear's diversity and cultural depth, strengthening links with media, buyers and partners.

THE FASHION INDUSTRY OF FUTIAN DISTRICT, SHENZHEN

2,600 above-scale fashion enterprises in 2025
RMB 566.3 billion revenue
400,000 fashion professionals
4 leading Chinese womenswear brands
Up to RMB 5 million support
30+ brands at the Bay Area Fashion Center

Laurèl - SPRING/SUMMER 2027 Collection

"Layers of Time" combined Bauhaus precision, Renaissance references, architectural tailoring and craftsmanship. Founded in Munich in 1978, Laurèl renewed its WAKUKU collaboration through Rèl-LY, its "little time collector."

About Laurèl

Laurèl creates high-end womenswear rooted in Bauhaus aesthetics and rational balance.

IDPAN - SPRING/SUMMER 2027 Collection

With "From Milan, Back to Milan" and "Tribute to Craftsmanship -- MODERN SERENITY," IDPAN celebrated human handiwork amid AI and mass production, balancing intelligent manufacturing, artisanal refinement and fluid tailoring.

YINER - SPRING/SUMMER 2027 Collection

"Nature Imprint" explored time's traces in leaves, shells, stone and landscapes. Linear motifs, pleating, prints, natural fibres, lace and metallic threads translated nature into form, while earth-inspired tones connected natural memory and contemporary femininity.

Contact: contact@beflowparis.com

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