Pakistan's 3rd World Studios uses cost-effective and versatile inertial motion capture system to deliver high-end feature films.

HENDERSON, NV / ACCESSWIRE / July 13, 2023 / Movella Holdings Inc. (NASDAQ:MVLA) (‘Movella'), a leading full-stack provider of sensors, software, and analytics that enables the digitization of movement, is providing the motion capture technology to Pakistan-based 3rd World Studios to upgrade its animation workflows to compete in the global market.

Animation has experienced a quantum leap forward over the last few years. With new technologies and tools at artists' fingertips - including Unreal Engine and Unity - it's an exciting time to be creating animated features and long-form content. However, outside of the West, the resources needed to deliver high-quality animations are limited.

In 2016, Pakistan-based 3rd World Studios built a talent pool to tackle this problem, one that would be committed to creating stunning computer-generated content as efficiently as possible. And to give their projects the finish they desired, the founders chose to embrace cutting-edge technology in order to compete with studios in the US, UK, and Canada.

"We knew that we had to find a way to animate characters quickly but without compromising on quality," says Uzair Zaheer Khan, co-founder of 3rd World Studios. "The only viable solution for us was to find a way to create lots of movement variables in a controlled manner and iterate on them, which is why we turned to motion capture."

By using motion capture (mocap) - a technology found in low and big budget productions alike - Uzair and his team were able to bypass the normally laborious process of animating characters by hand, liberating their workflow from the constraints of needing a large team of professional, experienced animators.

"Utilizing motion capture gave us a lot of time to experiment, and we quickly found that Xsens is the perfect tool for what we need," continues Uzair. "Our performers could simply put on a suit and ‘animate' all of our characters in real-time. Because the data we got was so clean, we could focus on developing the look of the world and characters themselves. And it was obvious from the get go that inertial motion capture was the best approach."

Inertial motion capture provides a cost-effective alternative to frame-by-frame animation without the restrictions of a dedicated studio and cameras, which are required when using optical mocap systems. Movella's MVN Awinda gives creators the ability to conduct mocap sessions anywhere in the world - without the need for a full studio environment. Using the latest in gyroscopic motion recording, MVN Awinda accurately tracks movement to the finest details, without the need for powerful computers to process data or cameras to follow the action. In essence, creators can record digital action in their offices, homes, back yards - anywhere that has a little space to move around in.

For 3rd World Studios, inertial motion capture opened up a new realm of possibilities. Without the need for weeks of manual animation - and with any new equipment costs easily absorbed by gained efficiencies - the team has been able to create visually compelling stories without compromising on quality or time.

"We're excited to collaborate with 3rd World Studios and to be a part of the burgeoning animation industry in Pakistan," said Dale Pistilli, VP of Marketing at Movella. "By providing high-quality motion tracking services, we are helping global filmmakers bring their creative visions to life."

//ENDS

For more about 3^rd World Studios
https://3rdworldstudios.com/

About Movella Holdings Inc.

Movella is a leading full-stack provider of sensors, software, and analytics that enable the digitization of movement. Movella serves the entertainment, health & sports, and automation & mobility markets. Our innovations enable customers to capitalize on the value of movement by transforming data into meaningful and actionable insights. Partnering with leading global brands such as Electronic Arts, EPIC Games, 20^th Century Studios, Netflix, Toyota, Siemens and over 500 sports organizations, Movella is creating extraordinary outcomes that move humanity forward. To learn more, please visit www.movella.com.

Cautionary Statement Regarding Forward Looking Statements

This press release contains "forward-looking statements" within the meaning of federal securities laws. The words "accelerate," "anticipate," "believe," "continue," "could," "enable," "estimate," "expect," "extend," "fuel," "future," "growth," "intend," "may," "might," "opportunity," "outlook," "plan," "position," "possible," "potential," "predict," "progress," "project," "realize," "see," "seem," "should," "will," "would," and similar expressions, or the negative of such expressions, may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. These forward-looking statements include, but are not limited to, statements regarding the following: Movella's management team's expectations, hopes, beliefs, intentions or strategies regarding the future and the company's competitive position; the potential impact of the merger on Movella and its business, including allowing Movella to continue to rapidly scale its business and further invest in market-leading movement capture and digitization solutions; the potential benefits and expectations related to the terms of the FP financing, including but not limited to, the sale of FP-purchased stock and repayment of the note; the ability of Movella's solutions to enable real-time digitized movement in the emerging high-growth areas of the Metaverse, next-generation gaming, live streaming and other applications; the anticipated use of capital raised from the transaction to further scale and grow the business; the belief that Movella's proprietary technology, scalable business model, and experienced leadership team will position Movella to extend its leadership position and continue to deliver innovations that drive the industry; the anticipated or potential features, benefits, and applications for Movella's products and technology and timing thereof; the market opportunity for Movella's products and technology; or other characterizations of future events or circumstances, including any underlying assumptions. These statements are based on the current expectations of Movella's management and are not predictions of actual performance and as such, are provided for illustrative purposes only. These forward-looking statements involve a number of risks, uncertainties (some of which are beyond Movella's control) or other assumptions that may cause actual results or performance to be materially different from those expressed or implied by these forward-looking statements. These risks and uncertainties include, but are not limited to, the following: (i) failure to realize the anticipated benefits of the merger ; (ii) general economic conditions and Movella's financial performance; (iii) changes adversely affecting the businesses in which Movella is engaged; (iv) Movella's ability to execute on its business strategy and plans and to manage growth; and (v) risks related to regulatory matters, as well as the factors described under the headings "Risk Factors" and "Cautionary Note Regarding Forward-Looking Statements" in the final prospectus filed with the Securities and Exchange Commission (the "SEC") pursuant to Rule 424(b)(3) by Pathfinder on January 17, 2023 and in those documents that Movella will file with the SEC in the future. If any of these risks materialize or the underlying assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. There may be additional risks that Movella presently knows or currently believes are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In addition, forward-looking statements reflect expectations, plans or forecasts of future events and views as of the date of this press release. Movella anticipates that subsequent events and developments will cause its assessments to change. However, while Movella may elect to update these forward-looking statements at some point in the future, Movella specifically disclaims any obligation to do so, except to the extent required by applicable law. These forward-looking statements should not be relied upon as representing Movella's assessments as of any date subsequent to the date of this press release and are not intended to serve as a guarantee, an assurance, a prediction or a definitive statement of fact or probability. Accordingly, undue reliance should not be placed upon the forward-looking statements.

Contacts

Media
media@movella.com
+31-88-9736700

SOURCE: Movella Holdings Inc.

View source version on accesswire.com:
https://www.accesswire.com/767603/Movella-Motion-Capture-Solutions-Enable-Globalization-of-Animation-Industry

Logo

Tags

More Like This

Movella to Showcase Motion Capture Integrations with Unity and Unreal at SIGGRAPH 2023

Movella Launches OBSKUR: The First All-In-One Broadcasting Application for Engaging Livestreams

Movella Announces Xsens MTi Sensor Portfolio for Autonomous Machines and Edge AI Applications, With NVIDIA Jetson Platform Integration Capabilities

Movella Announces Strategic Partnership with Teamworks to Provide Movement Analytics Solutions to Athletic Organizations

MicroVision Increases Production Capacity to Meet Anticipated Demand

MicroVision Announces Third Quarter 2024 Results

GlobalLogic Announces Acquisition of Mobiveil

Movement Labs Launches 'Move Collective' Accelerator Program as Partners Secure $13.2 Million in Seed Funding