New concept store reveals everyday sources of fibre hiding in plain sight

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EDITORIAL USE ONLY General view of Järgon & Co, a wellness-inspired concept store launched by Sainsbury’s in London to challenge the idea that healthy eating needs to be complicated. Picture date: Wednesday June 10, 2026. PA Photo. The pop-up reimagines everyday foods as premium wellness products, before revealing the affordable kitchen staples hiding behind the jargon.
EDITORIAL USE ONLY General view of Järgon & Co, a wellness-inspired concept store launched by Sainsbury’s in London to challenge the idea that healthy eating needs to be complicated. Picture date: Wednesday June 10, 2026. PA Photo. The pop-up reimagines everyday foods as premium wellness products, before revealing the affordable kitchen staples hiding behind the jargon.
EDITORIAL USE ONLY Isabel Heredia at Järgon & Co, a wellness-inspired concept store launched by Sainsbury’s in London to challenge the idea that healthy eating needs to be complicated. Picture date: Wednesday June 10, 2026. PA Photo. The pop-up reimagines everyday foods as premium wellness products, before revealing the affordable kitchen staples hiding behind the jargon.
EDITORIAL USE ONLY Isabel Heredia at Järgon & Co, a wellness-inspired concept store launched by Sainsbury’s in London to challenge the idea that healthy eating needs to be complicated. Picture date: Wednesday June 10, 2026. PA Photo. The pop-up reimagines everyday foods as premium wellness products, before revealing the affordable kitchen staples hiding behind the jargon.
EDITORIAL USE ONLY Isabel Heredia at Järgon & Co, a wellness-inspired concept store launched by Sainsbury’s in London to challenge the idea that healthy eating needs to be complicated. Picture date: Wednesday June 10, 2026. PA Photo. The pop-up reimagines everyday foods as premium wellness products, before revealing the affordable kitchen staples hiding behind the jargon.
EDITORIAL USE ONLY Isabel Heredia at Järgon & Co, a wellness-inspired concept store launched by Sainsbury’s in London to challenge the idea that healthy eating needs to be complicated. Picture date: Wednesday June 10, 2026. PA Photo. The pop-up reimagines everyday foods as premium wellness products, before revealing the affordable kitchen staples hiding behind the jargon.

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Sainsburys
Nutrition

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