Family-owned British tea company Birchall has announced plans for a £1 million marketing investment in its first ever TV campaign alongside a series of short films shot in East Africa earlier this year exploring the people, places and conservation behind Britain's most awarded breakfast tea.
Britons have become increasingly discerning about their coffee, asking where the beans come from, who grew them and how they are roasted. Yet when it comes to tea, the nation's favourite drink, few of us ever stop to think about what ends up in our cup.
