Nex Playground and the children’s charity will work together to encourage families to have meaningful screen time.

LONDON, UK, 27 October 2026 – Nex Playground, the active play system that gets families moving together, has today announced a new partnership with the NSPCC.

The partnership combines Nex Playground’s active, social approach to family gaming with the NSPCC’s expertise in keeping children safe to help parents and carers manage family screen time with greater confidence.

The partnership launches with 10 Tips for Meaningful Family Screen Time, developed by the two organisations and available now at https://nex.fun/nspcc-tips. Rather than focusing only on how long children spend on screens, the tips encourage families to think about how they spend that time. They cover playing together, choosing games that get everyone moving, agreeing household rules as a family and leading by example.

The tips reflect what the NSPCC hears every day. Childline often hears from children looking for advice on gaming and screen time, from staying safe online to the benefits of playing with others.

To celebrate the partnership, Nex Playground and the NSPCC will visit 5 shopping centres across England between 6 November and 13 December, joined by content creators and celebrities to showcase active play. The events will give families the chance to experience Nex Playground firsthand, get moving and play together, while shining a spotlight on the NSPCC and its work supporting children and families.

Chris Sherwood, CEO at the NSPCC, said: “We’re delighted to announce our new partnership with Nex Playground, an active play console that encourages families to spend time together. In today’s world, screens are built into many aspects of children’s lives, and for parents, that can be difficult to manage.

At the NSPCC, we’re always looking at ways to help families make screen time better, and this partnership with Nex Playground is a natural extension of that work. As a charity, we are focused on helping parents navigate family screen time with greater confidence, supporting them to make choices that enable their children to learn, develop, and thrive in a digital world.

This partnership will support these aims and also provide us with important financial support which will help us to carry out our vital work to keep children safe, both online and offline.”

Tom Kang, President and Head of International at Nex, said: “We’re thrilled to partner with the NSPCC to help families build positive screen habits together. This is just the start. From 6 November, we’re heading across England with the NSPCC to show families what active, shared play looks like, and to raise awareness of the vital work the charity does to keep children safe.”

The launch marks the start of a longer-term partnership, with further family-focused content and activity planned for 2027. The full 10 Tips for Meaningful Family Screen Time are available at https://nex.fun/nspcc-tip

ENDS

ABOUT NEX PLAYGROUND

Nex is on a mission to connect families and friends through active play. Created by parents for parents, Nex combines technology and play to deliver fun, social, and interactive experiences powered by natural body motion. Its award-winning active play system, Nex Playground, is the only controller-free console built specifically for kids and families with safety and privacy at the core of its design. Nex Playground aligns with GDPR requirements, earning PEGI 3 age ratings on the included starter bundle. Nex Playground is kidSAFE+ COPPA compliant and a member of the Family Online Safety Institute (FOSI). Motion-tracking data and processing stay local to the device, and every system includes a built-in camera cover.

Nex Playground with Play Pass features a growing library of 60+ active games, from sports to dance, fitness, and educational experiences, including Nex Originals and collaborations with partners such as Paramount, Hasbro, Sesame Workshop, and NBCUniversal. Nex has been recognized by Fast Company’s Most Innovative Companies, TIME's Best Inventions, and Parents’ Best Entertainment System for Families, and has earned Red Dot, IDEA, and Core77 international design awards.

About the NSPCC

The NSPCC is the leading children’s charity fighting to end child abuse in the UK and Channel Islands. Using voluntary donations, which make up over 80 per cent of our funding, we help children who’ve been abused to rebuild their lives, we protect children at risk, and we find the best ways of preventing child abuse from ever happening. So, when a child needs a helping hand, we’ll be there. When parents are finding it tough, we’ll help. When laws need to change, or governments need to do more, we won’t give up until things improve.

The NSPCC Childline service provides a safe, confidential place for children with no one else to turn to, whatever their worry, whenever they need help. Children can contact Childline 24 hours a day, 365 days a year.

NSPCC free helpline provides adults with a place they can get advice and support, share their concerns about a child, or get general information about child protection. Adults can contact the helpline 365 days a year.

Adults concerned about a child can contact the NSPCC Helpline on 0808 800 5000.

Children can contact Childline for free, confidential support on 0800 1111 or at childline.org.uk.

Nex Contact

Derris UK for Nex

nexuk@derris.com

NSPCC Contact

media@nspcc.org.uk

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