Oral-B iO delivers a clinically proven deeper, smarter and better clean, with 100% more plaque removal and 6x more plaque removal along the gum line, both compared to a manual toothbrush.

Oral‑B, the #1 brand most used by dentists worldwide, today spotlights its most advanced brushing technology: the Oral‑B iO range. Powered by a unique 2-in-1 cleaning technology, iO is engineered to clean deeper into every gap, brush smarter with real-time pressure guidance, and deliver results that are clinically proven to be better. The proof is everything — and nothing cleans like Oral‑B iO.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260904320713/en/

Oral-B iO10

Most people know that an electric toothbrush outperforms a manual one — but not everyone knows why, or what makes one electric brush stand apart from another. Oral‑B iO makes the difference clear: deeper, smarter, better — everywhere.

Cleans Deeper: The Technology Behind the Clean

At the heart of iO is a unique 2-in-1 technology: ultra-precise round head rotations work together with bristle-generated micro vibrations to break down and remove plaque simultaneously. Power is delivered directly to each bristle tip via a Linear Magnetic Drive — meaning every bristle actively moves, reaching into the spaces that flat brushes skip over.

The round brush head is the key. Inspired by professional dental instruments, it wraps around each individual tooth rather than sweeping across multiple at once. This means iO cleans from in-between teeth to along the gumline, behind teeth and deep in back molars — delivering a consistently deeper clean across the full mouth, every brush, every time, everywhere.

Cleans Smarter: Guided Brushing, Perfect Pressure

Oral‑B iO doesn’t just clean powerfully — it ensures you clean correctly. Most people don’t realise they’re applying too much or too little pressure when they brush, which can lead to gum damage or an incomplete clean. Oral‑B iO is the only brush that tells you all three: when you’re pressing too hard, when your pressure is just right, and when you’re being too gentle to clean effectively.

A 360° visible smart pressure sensor uses colour-coded light feedback to guide brushing technique in real time:

Green light: optimal pressure — brushing is correctly calibrated for effective plaque removal.
Red light: too much force — reduces risk of gum damage.
White light: more pressure needed — prompts more thorough coverage.

So you always know you’re brushing just right — a powerful enough clean to effectively remove plaque, yet gentle enough to protect your gums.

For iO9 and iO10 users: Smart Adapt Mode goes even further automatically adapting to the way you brush in real time to optimise rotation and pressure every millisecond.
For iO6 to iO10 users: they can also connect to the Oral‑B App, which uses position detection to track how and where you’re brushing in real time — so you never miss a spot.
And across the full iO range from iO2 to iO10, a built-in 30-second reminder vibrates to prompt you to move to the next area of your mouth, helping you achieve a complete, consistent clean every time.

Cleans Better: What the Evidence Shows

The Oral‑B iO advantage is not just felt — it is proven. Electric toothbrushes have long been shown to outperform manual brushing, with long-term research demonstrating that electric toothbrush users experience 20% less tooth loss compared to manual users*, thanks to more effective plaque removal and a reduced rate of gum disease development. Oral‑B iO takes that further still.

Across multiple independent clinical studies, Oral‑B iO delivers measurably superior outcomes:

100% more plaque removal than a manual toothbrush.
6x more plaque removal along the gumline than a manual toothbrush
14.5x higher odds of moving from non-healthy to healthy gums compared to regular manual toothbrush users.
Up to 2x quieter than old generation Oral‑B brushes.

This isn’t a marginal improvement — it’s a categorically superior clean, delivering real oral health outcomes that make a difference patients and dentists can both see.

“Oral-B iO electric toothbrushes are clinically proven to remove twice as much plaque versus a manual toothbrush (with twice daily brushing) thanks to the gentle bristles that rotate and vibrate for a deeper clean, even in hard-to-reach-areas of the mouth. All iO models also feature a built-in 2-minute timer, helping you brush for the dentist-recommended length of time. By improving your daily brushing habits and taking better care of your teeth and gums, an electric toothbrush can help reduce your risk of cavities, gingivitis, and other oral health issues.” - Eva Castro Perea, Dentist and Senior Scientific Relations at Oral-B

For anyone looking to get more from their daily routine, Oral‑B iO offers something remarkable: a clean that is deeper, smarter and clinically proven to be better. Oral‑B iO doesn’t just promise a superior clean — it delivers one everywhere.

*20% less tooth loss in electric toothbrush users: Pitchika V, Pink C, Völzke H, Welk A, Kocher T, Holtfreter B. Long-term impact of powered toothbrush on oral health: 11-year cohort study. J Clin Periodontol. 2019.

About Oral-B

Oral-B® was founded in 1950 by a California periodontist, who invented an innovative toothbrush to help his patients achieve healthier teeth and gums at home. Oral-B® continues to stay true to his mission and is today the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand manufactures electric toothbrushes and toothpaste for adults and children, oral irrigators, and interdental products.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Febreze®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at www.pg.com/news.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260904320713/en/

For more information please contact: ORALCARERBU_MSL_TEAM_GBR@pgone.co.uk

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