New research reveals TWO THIRDS (67%) of Brits find a walk more appealing if there’s a good pub at the end of it - and over half (53%) would be willing to walk up to an extra hour to reach one, and 4% would even be willing to add more than two hours onto a walk if it meant finishing in a great pub.

The findings come as Thatchers launches ‘Pint Sized Walks’ in partnership with OS Maps by Ordnance Survey (OS), a new collection of top scenic pub walks across the UK designed to make it easier than ever to find the perfect walk with a refreshing pint at the end.

Pint Sized Walks features circular walking routes hosted within the OS Maps app across the UK, each ending at a pub, with routes spanning iconic British walking destinations including coastal hotspots, countryside escapes and national park locations from Devon and Cornwall to Pembrokeshire, Hampshire, Cumbria and Fife

The research also found that fresh air was the biggest reason to walk (70%), and 26% think that a pub garden sums up the perfect British summer’s day, rising to 32% in 18-24 year olds. Good scenery (53%) and a countryside location (38%) were the most important factors when choosing a walking route, with 3-5km the sweet spot for a leisurely walk (39%).

Additional trend data from OS, the official national mapping agency for Great Britain, reveals the growing popularity of pub walks across the UK.

The official OS Maps app has seen:

● A 75% increase in searches for walking routes featuring pubs during warmer months

● Almost half (47.5%) of all routes on OS Maps fall under 10k

● The most common pub walk length on OS Maps is 8km

● Walking activity tends to drop off around 4pm – 5pm – timed with the perfect time for a pint - which was revealed to be 5.12pm last year

Martin Thatcher, fourth generation cider maker at Thatchers Cider, said: “There’s something wonderfully simple about finishing a good walk in a pub, combining the best of the outdoors with opportunities to relax, reconnect and spend quality time with friends and family. This research shows that a great pub at the end literally encourages us Brits to go that extra mile. It’s also fantastic to see so many people enjoying cider as their refreshing post-walk drink of choice!

“We created Pint Sized Walks to make the most of those moments and encourage people to get out and explore more of what Britain has to offer this summer. The routes are designed to feel achievable, sociable and enjoyable for everyone — with a great pub waiting at the end.”

OS’s Managing Director for Leisure, Nick Giles, said: “We know millions of people across Britain use OS Maps to discover new places to walk, explore and spend time outdoors and pubs are often an important part of that experience. Our data shows a growing demand for shorter, more achievable walking routes that fit around everyday life, particularly routes that offer somewhere welcoming to stop, relax and socialise afterwards.

That’s why Pint Sized Walks works so well. It’s about making the outdoors feel accessible, enjoyable and connected to the places and communities people love spending time in.”

The first collection of ‘Pint Sized Walks’ routes are now live within the OS Maps app, with more to come. Each route features a pub serving Thatchers Cider along the way.

Among the Pint Sized Walks featured are:

● St Ives, Cornwall

● Bath, Somerset

● St Davids, Pembrokeshire

● Ambleside, Cumbria

● Linwood, Hampshire

● Grassington, North Yorkshire

● Elie, Fife

● Winchcombe, Gloucestershire

● Farncombe, Surrey

● Sandford, Dorset

For more information, visit: https://www.thatcherscider.co.uk/thatchers-pint-sized-walks and https://osmaps.com/discover/pint-sized-walks

ENDS

For more information please contact:

Claudia@wonderlandcomms.com

Polly@wonderlandcomms.com

robyn@wonderlandcomms.com

About Thatchers Cider

Down on the Thatchers family farm, they are all slightly obsessed perfectionists, making cider with nothing but love. That’s why they don’t just grow 8 types of apples, they grow 458, and turning those juicy apples into a refreshing pint of cider is a craft they’ve spent over 122 years and four generations perfecting.

About OS Maps

OS Maps is Britain’s most popular outdoor navigation app, helping millions of people across the UK discover walking, cycling and running routes across the country.

Research notes:

The research was conducted by Obsurvant. Obsurvant is an accredited MRS company partner and a member of the British Polling Council. The study ran between the 12th – 15th June 2026. The sample size was 2,199. All respondents are 18+. The sample is nationally representative.

Logo

Images

Tags

More Like This

HEINEKEN UK and Marmalade Trust release new research around Loneliness Awareness Week

Beer-shy Britain: 70% never try before they buy - tiniest pints launched to revive lost pub tradition

New Trend Report Shows Brits Will Opt for Marathons Over Margaritas in 2024

Majority of Parents Want to Avoid Summer Tourist Hotspots with the Kids

England legend John Barnes rallies the nation’s ‘bar-deficient’ football fans

British pubs pour £40 million a year into grassroots sports

Over 1 million less brits set to watch a football game in the pub this summer with late night kick-offs costing pubs almost £200m

Picture this: Why Photo Walks are the new wellbeing boost