Breaking at the Olympics sparks record attendance at The Notorious IBE 2024, featuring the FUJIFILM instax™ Undisputed Masters Breaking Competition, which showcased top-tier Breaking talent from around the world, including Olympians Syssy (FR), Stefani (UKR) and Hiro10 (JPN).

RATINGEN, Germany, 18th August 2024

Following the historic debut of Breaking at the Olympics just one week ago this year’s FUJIFILM instax™ Undisputed Masters global breaking competition, held in Heerlen, NL this weekend, captivated record-breaking audiences, with several Olympic contenders showing off their incredible skills.

The world's top breakers converged in Heerlen to show off their jaw-dropping moves and gravity-defying tricks including Olympians, Syssy (France), Stefani (Ukraine) and Hiro10 (Japan). They were joined by over 300 other breakers who lit up the stage with their incredible skills and unique styles.

On the night the winners were, Syssy (FR) in the women’s solo battle, who just beat fellow Olympian Stefani (UKR), with the solo men’s winner crowned shortly after, Alvin (VEN), who beat Quake (TAI). The final battle of the night was between the Crews, with Formless (worldwide) and Green Panda (worldwide) going head-to-head in the final, and Green Panda coming out on top.

A Celebration of Breaking Culture

This year's event was an electrifying celebration of breaking culture, bringing together the best breakers from around the globe in a weekend filled with fierce battles, unparalleled creativity, and remarkable athleticism. FUJIFILM instax™ Undisputed Masters, and The Notorious IBE collaborated to create an unforgettable experience that honoured breaking’s deep cultural roots and highlighted the sport’s explosive growth on the international stage.

Competition Results

Breakers competed for the prestigious Crew, Solo men’s, and Solo women’s titles. The event also introduced a new Junior category, shining a spotlight on the incredible talent of the next generation of breakers.

On the night the winners were, Syssy (FR) in the women’s solo battle, who just beat fellow Olympian Stefani (UKR), with the solo men’s winner crowned shortly after, Alvin (VEN), who beat Quake (TAI). The final battle of the night was between the Crews, with Formless (Worldwide) and Green Panda (Worldwide) going head to head in the final, and Green Panda coming out on top.

• Solo women’s Winner: Syssy (FR) Olympian

• Solo women’s Runner-up: Stefani (UKR) Olympian

• Solo men’s Winner: Alvin (VEN)

• Solo men’s Runner-up: Quake (TAI)

• Crew Battle Winner: Green Panda (Worldwide)

• Crew Battle Runner-up: Formless (Worldwide)

Tyrone Van der Meer, Undisputed Masters Creator, reflected on the event: "The Notorious IBE proved once again why it is the ultimate stage for the FUJIFILM instax™ Undisputed Masters. The level of talent, creativity, and passion we witnessed this weekend was truly extraordinary. It is a pivotal moment for the global breaking community and it was great to capture the energy created by the Olympics last week.”

Shin Udono, Senior Vice President, Imaging Solutions, Fujifilm Europe, added: "We have seen Breakers redefine the dance scene time and again, and this weekend was no exception. FUJIFILM instax™ is honoured to be a part of this journey, supporting Breaking as it continues to reach new heights of recognition and popularity. The performances in Heerlen were a testament to the art and athleticism of breaking, and we are excited to see what the future holds for this sport.”

The Notorious IBE x FUJIFILM instax™ Undisputed Masters

The Notorious IBE continues to be one of the most iconic hip-hop dance festivals in the world, celebrating the essence of hip-hop culture and community. The FUJIFILM instax™ Undisputed Masters competition, was held over three days, culminated in thrilling finals on Sunday, August 18th.

END

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About Undisputed Masters

Undisputed Masters is a global breaking competition series that has been showcasing the best breakers in the world since 2014. With previous editions held in major cities such as London, Los Angeles, Tokyo, Sao Paulo and New York, the event has become a highlight on the international breaking circuit.

About instax™

Launched in 1998, the instax™ brand celebrates its 25th anniversary in 2023. The instax™ brand started in Japan and has now grown into a global brand that operates in more than 100 countries around the world, including Europe, The Americas, China, and Southeast Asia. Not only can you print important moments on the spot, but you can enjoy instax™ products as a new communication and self-expression tool to convey your creativity and feelings. In addition to analog instant cameras, we have expanded our line-up of hybrid instant cameras that allow you to shoot while viewing the monitor on the back of the camera and select and print your favourite images, as well as smartphone printers that allow you to easily print pictures from your smartphone on the spot. In addition, we are actively promoting collaboration in a wide range of fields around the world, such as fashion, music, sports, and games. In the field of sports, we co-sponsor FUJIFILM instax™ Undisputed Masters, an international breaking competition, and widely promote the value of the instax™ brand.

About Fujifilm in Europe

Fujifilm operates over 50 group companies and branches in Europe and employs more than 6000 people engaged in R&D, manufacturing, sales and service, with FUJIFILM Europe GmbH, located in Ratingen, Germany, operating as the strategic headquarters for the region. Throughout Europe, Fujifilm entities serve a range of industries including medical technology, biopharmaceuticals, electronic materials, industrial products, chemicals, graphic systems, optical devices, data storage and all aspects of photography. Over the last 20 years, the company has more intensively focused on healthcare - from diagnosis to prevention and treatment. Today, Fujifilm in Europe provides the entire spectrum of patient care, in addition to research, development and manufacturing in advanced therapies, gene therapies and vaccines, as well as providing cell culture media and regenerative medicine solutions.

For more information, please visit: fujifilm.com

FUJIFILM, instax are trademarks of FUJIFILM Corporation and its affiliates.

© 2024 FUJIFILM Europe GmbH. All rights reserved.

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