- Pukka, the nation’s #1 pie brand has brought the runway from the side of the catwalk to the side of the pitch, as it launches collaboration with iconic fashion collective, Art of Football

- Debuting its limited-edition terrace fashion range, Pukka has taken to Rotherham FC’s grounds, for an exclusive fashion preview

- Collaboration features iconic new football shirt, drill top and collection of caps featuring the names of pies available at football grounds

Lexi and Edi model items from Pukka’s clothing collaboration with Art of Football at Rotherham FC ahead of London Fashion week. Issue date: Thursday September, 14 2023. PA Photo. Proceeds from sales of the range, which launches this Friday, will go to ‘Pukka Athletic’, a new initiative aimed at supporting grassroots football.

Photo credit: Dominic Lipinski/PA Wire

Crowds of football fans and pie lovers alike are about to go wild as Pukka, the nation’s number one pie brand , debuts its new exclusive collaboration with football fashion collective, Art of Football, ahead of London Fashion Week.

Launching the 400-piece collection, created by legendary fashion visionaries, Art of Football, Pukka has taken to Rotherham FC to stage its very own pitch-side fashion preview – set to be the hottest new kit, in and out of the stadium.

Bringing the runway from the catwalk-side to pitch-side, the collection features an iconic, vintage-style football shirt that takes you back to the 1970s when Pukka first conquered football stadiums. And to spur more nostalgia, the 1990s-inspired drill top features the iconic Pukka Pies logo on the front and their classic advertising slogan 'Don't Compromise' on the back.

And whether you like your pies filled with football favourite, Chicken Balti, Meat & Potato, or Steak and Kidney, there’s now a cap for that, with the collection featuring the names of these popular Pukka pies, embroidered in all their glory. The collaboration also features an all-new exclusive t-shirt design.

Pukka's journey into the hearts (and stomachs) of football fans began in 1976 when they first graced Rotherham's football grounds with their tasty pies. Fast forward to today, and they've become the halftime pie of choice for millions, both at home and at the match. Pukka pies are now an essential part of football culture, savoured in over 40 clubs across the UK.

Taking things one step further, Pukka is on a mission to celebrate and reward the warmth in football through their new initiative, Pukka Athletic, set to champion the people and clubs making a difference in grassroots football.

Rachel Cranston, Head of Brand Strategy at Pukka, said: “Pukka and football go hand in hand, with millions of fans enjoying a Pukka halftime pie at football matches around the country. The range created with Art of Football captures all this history and heritage, as well as our future commitment to the game.

“And where better to launch our debut fashion collaboration, than the grounds of Rotherham FC, the very first club we collaborated with, almost 50 years ago.

“Proceeds from sales of the range will help to support the brilliant work of so many clubs, communities, and individuals across the country.”

The Pukka x Art of Football range launches Friday 15 September, and is available to purchase on the Art of Football website.

-ENDS-

• Founded by Trevor and Valerie Storer in Leicestershire in 1963, Pukka – the nation’s favourite pie brand – is a family-run bakery with a passion for pies and savoury pastries.

• Available in supermarkets, fish and chip shops, stadia, pubs and cafes, Pukka makes and bakes tasty and award-winning meat, vegetarian and vegan chilled and frozen pies.

• Pukka’s savoury pastry range extends beyond pies for people who deserve full-on flavour at home or on-the-go. Rich and tasty, sausage rolls, slices and pasties can be enjoyed anytime, anywhere – hot or cold.

• Employing over 375 people local to the Leicestershire area – just a stone’s throw away from where the Storers baked their first pie – Pukka takes pride in feeding the nation and always doing the right thing for its people, bakery, brand, and environment.

Pukka x Art of Football range and price details:

o Hero Football Jersey, £50

o Drill Top, £50

o Baseball Caps, £22

o Football Pie design t-shirt, £30

About Pukka Athletic:

Pukka Athletic is a new platform from Pukka which aims to celebrate the warmth in football, with a focus on the grassroots level of the game. The campaign will champion the people and clubs that make a difference.

Sustainability:

Pukka has had sustainability at the forefront of thinking in the development of this new range, in particular with regards to fast fashion. Items in the range are being produced in small quantities with a number being made to order. Pukka also chose Art of Football as a partner based on the brand's commitment to creating sustainable fashion, including its unique approach to reworking old football garments.

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