New findings from Usercentrics' State of Digital Trust Research 2026 reveals resignation, not refusal, as the hidden risk behind AI adoption numbers, with German consumers granting access more reluctantly than any market surveyed.

Nearly six in ten consumers are uncomfortable letting an AI assistant access their data. Most of them say yes anyway, and new global research shows a large share of that "yes" is based on resignation, not trust.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260928277816/en/

According to the new findings based on a study of 11,000 consumers across seven markets conducted by Sapio Research, just 7% of consumers are fully comfortable granting an AI assistant access to their data with no conditions attached. More than twice as many, 17%, grant that access despite feeling uncomfortable about it: a pattern the report calls "resigned consent," permission given not because the request feels right, but because refusing feels like more trouble than it's worth.

The distinction matters because access rates and consent quality are being read as the same signal, when they are not. A resigned yes and a genuine one register identically in a consent rate. They do not behave the same way afterward.

"A resigned yes and a real one look identical in your consent rate, but behave nothing alike," said Tilman Harmeling, Strategy & Market Intelligence at Usercentrics. "One holds under pressure. The other holds until the first bad headline. If you can't tell which one you have, you don't know how much of your AI adoption is actually yours to keep."

The findings arrive as businesses across sectors expand AI assistants, copilots and agents into systems that touch consumer and employee data, often citing high opt-in or access rates as evidence the rollout is landing well.

Key findings:

Reluctant consent outnumbers willing consent more than two to one, across every data category and every generation surveyed. The only variable that changes the pattern is country.
Germany is the most reluctant "yes" of any market surveyed. German consumers post a 24% resigned-consent rate, more than double the UK's (11%) and the US's (10%). Germany is also the least likely market to refuse outright (16%, against a 23% global average). It is the most likely market to say yes, and the least likely to mean it unreservedly.
The highest-stakes data gets the clearest answers. Financial accounts draw the most discomfort (64%) but the lowest resigned consent (14%). When the ask is big enough, people don't grudgingly comply. Nearly a quarter (24%) would abandon the AI product entirely rather than grant it financial access.
Everyday categories hide the most resignation. Work tools, email/calendar and health data, the categories people are asked about most often, post the highest resigned-consent rates (17%), consistent with "consent fatigue," where repeated requests wear down active engagement without reducing underlying discomfort.
Even the youngest users aren't more willing, just less likely to refuse. Among consumers who say yes, roughly a quarter to a third are resigned in every generation, Gen Z included. Age doesn't decide how reluctant a "yes" is; it decides how often someone gets to yes at all.

"The goal isn't a higher yes rate. It's a more honest one. A considered yes from fewer people holds up better than a reluctant yes from many, which is exactly what we see in the UK and US," said Harmeling.

The full Resigned Consent Report is available here.

For the wider research, see the full State of Digital Trust Report 2026 — with country-by-country and generational breakdown.

About the research

The State of Digital Trust Report 2026 is the second annual study commissioned by Usercentrics and conducted by Sapio Research. The survey polled 11,000 consumers across seven markets: the UK, USA, Germany, Spain, Italy, the Netherlands and Sweden. Fieldwork was conducted in March 2026 and is accurate to ±0.9% at 95% confidence. Sweden joins the study for the first time this year; year-on-year comparisons exclude Swedish data.

About Usercentrics

Usercentrics is a leading data privacy technology company that helps businesses collect, manage, and activate consented data with confidence. Trusted by 2.4 million websites and apps across 195 countries, the company processes more than 8.8 billion user consents every month. Through its platform, which spans consent management, server-side tagging, and AI data connectivity and access, Usercentrics gives businesses the compliance infrastructure to grow, innovate, and operate responsibly in an AI-first world. Learn more at usercentrics.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260928277816/en/

Press contact: pr@usercentrics.com

Images

Tags

More Like This

Over Half of Consumers Will Pay More for Brands That Are Transparent About AI Data Use, New Usercentrics Research Finds

Usercentrics Report Reveals: As Concern Over Data Use Grows, Transparency Becomes the Number One Driver for Building Trust

EY survey: Autonomous AI is no longer theoretical as adoption grows despite ongoing trust concerns

Generation Privacy: Younger Consumers Are 7 Times More Likely to Exercise their Data Rights, New Cisco Survey Shows

New Cisco Survey Shows Strong Relationship Between Privacy Awareness and Trust in AI

Digital Trust Index 2026: AI Skepticism and Identity Access Friction Are Costing Revenue

72% of consumers are apprehensive about the potential misuse of their health information by external entities

Global Consumers Demand Greater AI Transparency and Explainability From Businesses, According to RWS Research