London, 01 August 2022: The ABB FIA Formula E World Championship was back in London at the weekend for two days of electric motorsport. The national flag carrier of the Kingdom of Saudi Arabia, SAUDIA has been an official partner of the all-electric series since the partnership was founded in 2018.

This weekend, for the very first time, SAUDIA brought the Discover E-Zone to the capital: cutting edge digital activations combined with Saudi’s landscapes, landmarks, culture and heritage offered an immersive experience for attendees.

Within the dedicated SAUDIA area, throughout the weekend, the airline used augmented reality to showcase an immersive tour of the Kingdom of Saudia Arabia, including underwater scenes of the Red Sea and Saudi’s unique flora and fauna to 360-degree tours of AlUla and Al-Shaq Great Canyon. The experience transported guests from the capital through a sensory journey that included sights and sounds as well as touch and scent.

For more information about SAUDIA’s partnership with Formula E, the host cities that SAUDIA serves, and money can’t buy Formula E experiences and prizes, the chance to attend an E-Prix in a city of your choice, and access exclusive Formula E content and prizes visit takeyourseat.saudia.com (https://takeyourseat.saudia.com/en)

FOR FULL RELEASE, IMAGES AND VIDEO GO TO: https://mediaselect.pa.media/saudia

For media enquiries, please contact Emily Olsen and the LOTUS team at emily@wearelotus.co.uk

NOTES TO EDITORS

About SAUDIA

Saudi Arabian Airlines (SAUDIA) is the national flag carrier of the Kingdom of Saudi Arabia. Established in 1945, the company is one of the Middle East’s largest airlines. In recent years the airline has invested significantly in its fleet of 144 narrow and widebody aircraft and operates one of the youngest fleets in the skies, with an average aircraft age of 5 years.

SAUDIA is a member of the international Air Transport Association (IATA), the Arab Air Carriers Organization (AACO) as well as a member airline in the SkyTeam alliance since 2012. Saudi Arabia’s national flag carrier was named the Middle East’s Fastest Growing Airline Brand in 2022 by Brand Finance and the World’s Most Improved Airline in 2021 by SkyTrax. SAUDIA also received the prestigious accolade in 2017.

The carrier is ranked as a Global Five-Star Major Airline by the Airline Passenger Experience Association (APEX) and has been awarded the Diamond status by APEX Health and Safety powered by SimpliFlying, in recognition of the airline’s extensive safety measures in response to the pandemic.

For further information on Saudi Arabian Airlines, please visit (https://www.saudia.com)

About Formula E and the ABB FIA Formula E World Championship > >

As the world’s first all-electric FIA World Championship and the only sport certified net zero carbon since inception, the ABB FIA Formula E World Championship brings dramatic racing to the heart of some of the world’s most iconic cities providing an elite motorsport platform for the world’s leading automotive manufacturers to accelerate electric vehicle innovation. The Formula E network of teams, manufacturers, partners, broadcasters, and host cities are united by a passion for the sport and belief in its potential to accelerate sustainable human progress and create a better future for people and planet. (https://www.fiaformulae.com)

FOR FULL RELEASE, IMAGES AND VIDEO GO TO: https://mediaselect.pa.media/saudia

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