Scenic Group has announced the launch of Scenic Ikon, set to join the Scenic Discovery Yacht Fleet for its inaugural season from April 2028.

This exceptional new vessel will redefine ultra-luxury expedition cruising, offering discerning travellers unparalleled access to the world’s most extraordinary destinations.

Scenic Ikon will provide a unique blend of world-class design, culinary excellence, and all-inclusive ultra-luxury – the signature elements of all Scenic Discovery Yachts. At 26,500 gross tonnes, 205 metres long and spanning a 24-metre beam, it will cater for up to 270 guests in 135 all-verandah suites ranging from 34 to 250 square metres over five decks.

The Scenic Discovery Yacht will be purpose-built to excel in both polar regions and warm water destinations. Expertly engineered and rated Polar Code 6 with an Ice Class 1A Super strengthened hull, it will be exceptionally versatile. Offering the ultimate in discovery, Scenic Ikon will be equipped with two Airbus helicopters, a custom-designed Triton AVA submersible, Zodiacs, and luxurious superyacht Fassmer tenders.

Glen Moroney, Founder & Chairman of Scenic Group, said: “Scenic Ikon has been conceived, engineered and built with our in-house ship building division at MKM Yachts and will be operated entirely by our own dedicated Scenic crew. This remarkable vessel is the result of more than three years of passion, innovation and development by our team, and we are delighted to share the Discovery Yacht with our valued guests, travel agents and partners. Every element of Scenic Ikon’s design has been optimised to deliver unrivalled experiences across diverse destinations and environments, from its primary base The Mediterranean to the wilds of Antarctica.”

Construction of Scenic Ikon is well underway, following a steel-cutting ceremony in February 2025 attended by Croatian Prime Minister Andrej Plenković, and the keel laying in May 2025. The Discovery Yacht remains firmly on schedule for delivery at the end of 2027, ahead of final testing and entry into service.

Highly Anticipated Maiden Season

Scenic Ikon will set sail from Venice in April 2028, and the inaugural voyage has sold out, with the following departures selling strongly.

The maiden season includes sailings through to March 2029 and features 110 ports, 21 countries, and 26 new destinations. Spanning the Mediterranean, Aegean and Egypt, the Cape Verde Islands, Dakar's vibrant city, the wonders of Antarctica, The Falkland Islands and Chilean Fjords.

The Scenic Ikon Experience

Guests will be welcomed into luxuriously appointed suites, 15 distinctive dining venues, expansive lounges and vibrant social and relaxation spaces, each reflecting Scenic’s truly all-inclusive philosophy.

The 1,700 sqm, two-level Senses Rejuvenation Spa, will feature signature spa therapies, hydrotherapy and thermal experiences, enhanced by world-class fitness offerings. Each voyage will include all immersive excursions, exclusive events and entertainment.

Elevated Discovery & Iconic Helicopter Experiences

Scenic Ikon’s helicopter programme will take ultra-luxury exploration to extraordinary new heights. Guests taking advantage of the Best Available fares will enjoy a complimentary flight, enhancing the truly all-inclusive experience.

Newly unveiled exclusive helicopter landings at renowned golf courses, celebrated local restaurants, and historic cultural landmarks — along with access to some of the world’s most remote and breathtaking wilderness regions — will feature across the Scenic Discovery Yachts collection. These experiences are included for Chairman’s Club members, as well as guests in the Penthouse and Owner’s Suites, offering a rare blend of culture, exhilaration, and discovery.

The custom-built submersible, Scenic Neptune III — a Triton AVA-9 — will invite guests to explore the hidden depths of Antarctica and beyond.

Strictly Limited Pre-Release Pricing Offer

A limited number of suites are available at pre-release pricing. We invite you to secure yours early and enjoy the very best value for these remarkable A limited number of suites are available at pre-release pricing. We invite you to secure yours early and enjoy the very best value for these remarkable journeys.

To learn more about the inaugural 2028-29 Scenic Ikon collection order a copy of the brochure here at scenic.co.uk

To book, contact your local travel agent or Scenic on +44 161 768 8129.

Terms & Conditions:

Launch offer - Save up to 15%* with return flights included plus complimentary door-to-door chauffeur transfers. Enjoy the best savings when you book and pay in full 10 months before departure* with our exclusive launch pricing Best Available Fare*.

Reduced Deposit - Secure your suite with a reduced initial deposit of £1,000pp when you book by 30 April 2026.

ENDS

Notes to Editors

About Scenic

Scenic Luxury Cruises & Tours has grown over their almost 40-year history to include award-winning, truly all-inclusive ultra-luxury river and ocean cruises and handcrafted land journeys that take guests to all seven continents.

Scenic is part of The Scenic Group, which includes Emerald Cruises and Mayflower Cruises & Tours.

Additional imagery and video is available here: https://www.dropbox.com/scl/fo/r432niq2g60unyptwy4t1/AH02mnYWeXXjyAV8LoIp6AM?rlkey=c3wjj3544y6c46vvzjjxqo5qi&e=1&st=ehmnakk6&dl=0

T&Cs - *Best Available Fare: Save up to 15% plus return flights included is valid when booking and paying in full 10 months before departure, or at time of booking if departure is within 10 months. #Flights are included Best Available fare. Flights may not be a direct service and flights are up to a credit amount of £1,500pp when booking a cruise and flight with us. Flight credit amount is dependent on itinerary and departure date booked. If the required air fare exceeds the set credit amount, additional charges will apply. Percentage savings are dependent on itinerary and departure date. All percentage discounts are based on the full fare of the cruise and cabin supplement. ~Complimentary door-to-door chauffeur transfers are complimentary within 50 miles of an airport where flights are available from. For guests who live outside of 50 miles, an additional supplement of approximately £3.50 per mile will be charged, the total cost will be confirmed at time of booking. ≈Helicopter Offer: Guests can receive a complimentary 20-minute helicopter flightseeing excursion in Europe or The Mediterranean region or 30-minute in Antarctica region in Scenic Ikon suite categories from Deluxe to Grand Terrace, on voyages departing from 5 April 2028 to 1 March 2029. This is when the Best Available Fare offer is booked by 30 April 2026.Bookings in the Ikon Penthouse suite category will receive a complimentary and exclusive helicopter landing excursion, with details to be confirmed on board. Helicopter flights are subject to regulatory approval in each country or region, weather conditions, medical conditions, weight restrictions and availability. Offer only available on select departure dates and not available on repositioning voyages including but not limited to voyage 151R281103.1. Offer valid for new Scenic Ikon bookings only and cannot be exchanged, transferred, refunded, or used towards another helicopter excursion or landing experiences. Offer ends 30 April 2026 or until sold out. ∞Reduced £1,000pp deposit: Guests can have the reduced initial deposit of £1,000pp which is valid for new bookings only, on Scenic Ikon voyages departures from 5 April 2028 to 1 March 2029. This must be deposited by 30 April 2026, or until the offer is sold out or withdrawn. In addition to the £1,000pp, the payment of the 20% deposit is due by 30 April 2026, and the balance of the full payment is required 10 months prior to departure. Should you choose to change your plans before this date, your initial payment will be converted to a Future Travel Credit, valid for travel within 24 months and redeemable on any Scenic Group journey. All offers are inventory controlled and may be extended, cancelled or withdrawn at any time without notice. Scenic reserves the right to correct errors or omissions and to change all fares and promotions at any time. Offers applicable for legal residents of the United Kingdom. For complete terms and conditions visit scenic.co.uk. E&OE.

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