See Sport Differently tackles reasons why sport isn’t accessible for blind and partially sighted people

Contributed by: PA Media Press Centres

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SSD Campaign Image - Patricia

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SSD Campaign Image - Ken
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SSD Campaign Image - Yahya

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(Left to right) Senior Vice President at Sela, Ibrahim Mohtaseb, Chief Commercial Officer at Newcastle United Football Club (NUFC), Peter Silverstone and RNID Technology Lead, Dr Lauren Ward unveil Sela’s NUFC haptic shirts that will for the first time enable deaf fans to feel the atmosphere of the crowd inside St. James’ Park for Premier League game with Tottenham Hotspur on Saturday April 13. Sela will also donate its front-of-shirt logo placement and pitch side advertising rights to major deaf and hearing loss charity RNID for the game.

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