Premium health tracking meets timeless jewellery design for just £79.99 with no monthly subscription.

Sekonda, one of Britain’s best-loved watch brands, is bringing affordable wellness technology to the high street launching the Sekonda Smart Ring, an elegant new wearable that delivers health insights without the premium price tag.

Available in both gold and silver, the stainless-steel Smart Ring has been designed for people who want to better understand their health and want an alternative to a smart watch. Retailing at just £79.99, the Sekonda Smart Ring offers many of the wellness features consumers have come to expect from products costing several hundred pounds, without any ongoing subscription fees.

The ring passively tracks key health and wellbeing metrics throughout the day and night, including:

• Sleep quality

• Heart rate

• Heart Rate Variability (HRV)

• Blood oxygen (SpO₂)

• Stress signals

• Skin temperature trends

• Women’s cycle tracking

The Smart Ring works quietly in the background, building a richer picture of everyday wellbeing.

Designed to integrate seamlessly into daily life, data syncs directly with Apple Health and Health Connect, allowing people to use the compatible health and wellness apps of their choice.

The Sekonda Smart Ring has been designed to look and feel like jewellery you’d want to wear, rather than a piece of tech.

Crafted from premium stainless steel and available in six sizes, its slim profile makes it comfortable enough to wear day and night while remaining stylish enough for every occasion.

Each ring includes:

• Charging case

• USB charging cable

• Silicone protective cover to help prevent scratches during weight training, manual tasks and other high-impact activities

With a 5–7 day battery life and being water resistant up to 50m, it’s built to keep up with everyday life - from workouts to swimming, commuting to sleeping.

As we all become increasingly interested in understanding sleep, stress, recovery and overall wellbeing, smart rings have become one of the fastest-growing categories in wearable technology, with the market projected to expand by 29% . However, premium pricing and ongoing subscription costs have often placed them out of reach for many.

By combining trusted technology with an affordable price point, Sekonda is making everyday health insights more accessible than ever before.

“We’re seeing growing demand for wearable technology that fits effortlessly into people’s lives. The Sekonda Smart Ring offers health insights in a beautiful, discreet piece of jewellery, without the premium price tag or ongoing subscription. It is wellness made simple.” says Pete Ogley, CEO at Sekonda

The Sekonda Smart Ring is available from 21st September in gold and silver finishes, in six sizes with an RRP of £79.99 from sekonda.com. Stockists include H Samuels, Argos and Amazon.

For more information visit www.sekonda.com

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