• New Moonpig research finds that more than three quarters (77%) of Brits have tried manifesting, with some booking celebrations or writing themselves a congratulations card for achievements yet to come

• To help Brits’ dreams come true, Moonpig has teamed up with manifestation coach Roxie Nafousi to share her top tips on manifesting your future goals

• Aimee Friel from Glasgow shares how sending herself a congratulations card helped her visualise securing her first book deal

[LONDON, SEPTEMBER 2026]: Forget waiting until you’ve landed the job, hit the goal or bought the house - some Brits are celebrating themselves before it happens. Moonpig research suggests that self-celebration can be one way people mark future goals. 11% of 18–24-year-olds say they have written themselves a congratulations card for an achievement they have not yet made, while others report booking celebrations (9%) or buying themselves gifts in advance (8%).

Moonpig research found that more than three quarters (77%) of Brits have tried some form of manifesting, with 32% doing so regularly. For some, it is also a way to physically mark the future they are working towards.

Among 18–24-year-olds, 17% say they always manifest and 11% say they have written themselves a congratulations card as a manifestation method. The most common ambitions reported by Brits are:

• Better health (28%)

• Money (22%)

• Confidence and personal growth (20%)

• Travel and holidays (18%)

• A new job or promotion (15%)

For people who practise manifestation, the most common reason is to make their ambitions feel more tangible: 21% say it helps them visualise what they want. This is followed by one in five (20%) who say it makes them feel more confident and positive, while 18% say it helps them feel more in control of their future.

To give Brits practical inspiration, Moonpig has teamed up with manifestation coach Roxie Nafousi to share why celebrating yourself early can feel powerful - and why there is no reason to wait until you have achieved something before marking it.

Roxie Nafousi, manifestation coach, said: “Congratulating yourself before you’ve achieved something isn’t about pretending the outcome is guaranteed. It’s about deciding that you believe in yourself before the external proof arrives. When you physically mark that belief by buying yourself a card, choosing a gift or creating a small moment of celebration, it becomes more than a thought in your head. It becomes an action.”

Here are Roxie’s three rules for congratulating yourself before you’ve got there:

1. Celebrate the commitment, not just the outcome

You don’t need to know exactly when or how something will happen. Congratulate yourself for making the decision to pursue it and for becoming someone who is willing to back yourself. The outcome may still be ahead of you, but your commitment is already worth recognising.

2. Make it physical

Don’t leave the celebration as a passing thought. Buy yourself a card and write the message you hope to receive one day. Choose a meaningful gift, book the dinner or raise a glass. A physical act makes your belief feel real and creates a memory your mind can return to when doubt inevitably creeps in.

3. Let the celebration strengthen your next action

Early celebration isn’t a replacement for doing the work. It should energise it. Once you’ve marked the moment, ask yourself: If I truly believed this was possible for me, what would I do next? Then take that step. Self-belief becomes powerful when it changes your behaviour.

Rachael Halliday, Marketing Director at Moonpig, said: “”

“At Moonpig, we love celebrating life's big and small moments, so partnering with Roxie felt like a natural step towards supporting Brits in celebrating their goals - no matter how big or small.”

Meet the people who celebrated their future goals early.

AIMEE, 30, GLASGOW

Aimee had been practising manifestation for ten years when she set her sights on becoming a published author. After finishing her debut book, The Prison Project, she sent herself a card celebrating the publishing deal she hoped to secure. A week later, she received an offer from The Book Guild.

“That's what manifesting is. Having unwavering faith and acting as if you've already received the success you're aiming for,” she says. The Prison Project is now available in Waterstones and independent bookshops across the UK.

DAISY, 22, LONDON

After graduating from university, Daisy Kennedy found herself stuck in a cycle of job applications and interviews, waiting to hear back from the role she really wanted. Inspired by a video on Instagram, she decided to act as though she'd already got the job – sending herself a congratulations card reading “Dear Daisy, Congrats on your new job, well deserved! Love from Daisy xx.”

A week later, she received the email confirming that she had landed the role. “I realised I had been offered the role I wanted,” she says. “I had decided that I would no longer let job rejections affect me, and I was already feeling more confident and settled in myself.”

Discover Moonpig’s card collection at: https://www.moonpig.com/uk/moonpig-cards

-ENDS-

Notes to editors

Research

The research was commissioned by Moonpig and conducted by Censuswide among a nationally representative sample of 2,000 UK respondents between 12 and 14 August 2026.

Top 5 things Brits have tried to manifest for themselves:

• Better health (28%)

o Gen Z (20%)

o Male (27%)

o Female (30%)

• Money (22%)

o Gen Z (14%)

o Male (19%)

o Female (24%)

• Confidence / personal growth (20%)

o Gen Z (24%)

o Male (18%)

o Female (23%)

• Travel / holidays (18%)

o Gen Z (17%)

o Male (18%)

o Female (19%)

• New job or promotion (15%)

o Gen Z (17%)

o Male (17%)

o Female (14%)

Further stats

• 11% of 18–24-year-olds say they have written themselves a congratulations card as a manifestation method.

• More than three quarters (77%) of Brits have tried manifesting, with 32% doing so regularly.

• 17% of 18–24-year-olds say they always manifest

• 21% of Brits who manifest say they do so to help visualise what they actually want.

• One in five (20%) say they manifest to help them feel more confident and positive.

• 18% say manifestation helps them feel more in control of their future.

About Moonpig

At Moonpig, we’re all about celebrating those heartfelt life moments. You know the ones we mean…the big birthdays, new arrivals, surprise engagements and the just because. Big or small, we love them all. And we’re so proud to be the ones helping you connect to the people you care about most.

With our ever-growing range of cards, thoughtful gifts and bright, beautiful bouquets, we’ve got just the thing to make their day. Combine this with top-notch tech and an app full of fun features, and it’s never been easier to send a card from the palm of your hand and share some love wherever you are.

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