PARIS, Nov. 15, 2023 /PRNewswire/ -- On November 11th, at the 6th Paris Peace Forum's thematic discussion, "Innovative Seeds: Women as Catalysts for Agricultural Resilience," Song Tingting, Vice President of Kuaishou Technology and Head of Corporate Social Responsibility, spoke on "Women and Agriculture: Supporting Women in Strengthening Agricultural Resilience Amidst the Food Crisis." She delved into the profound logic of how women in the new era leverage short-video live platforms to digitize and bring offline industries online, thereby enhancing the underlying resilience and recovery capabilities of agriculture.

Song Tingting expressed that, guided by the philosophy of "embracing every kind of life," Kuaishou aims to bridge the "attention gap" in the digital age. By utilizing digital technology, the platform enables more individuals to express themselves, gain recognition, and strengthen connections between people, thereby enhancing a sense of achievement and happiness. Providing support to women in rural areas is a crucial initiative in this regard.

Globally, female labor is an indispensable part of rural communities and village economies. However, their contributions are often underestimated and overlooked. Addressing the challenges faced by women in rural areas will contribute to sustainable and inclusive rural development.

To address this, Kuaishou initiated the "Happiness Rural Leader" program in 2018. This program seeks to discover outstanding content creators from rural areas who can promote beautiful landscapes and quality agricultural products, exploring innovative models for "using short videos and live streaming to drive rural revitalization." Data shows that in the first half of 2023, 9,000 rural creators participated in Kuaishou's "Happy Village Leader" activities, with many outstanding female creators emerging from rural areas.

Globally, women's labor is an indispensable part of rural communities and village economies. However, their contributions are often underestimated and overlooked. Addressing the challenges faced by rural women can contribute to sustainable and inclusive rural development.

To further discover rural talents and provide more opportunities for rural women to establish personal careers and drive regional development, Kuaishou, in collaboration with the China Women's Development Foundation, launched the "She Power · Rural Revitalization Assistance Program" in 2022. Through e-commerce talent training, support for women's employment and entrepreneurship in rural revitalization, the program aims to help rural women increase their income and contribute to local industrial development.

"No one should be ignored, especially the voices of women from rural areas," said Song Tingting, emphasizing the importance of valuing and supporting rural women. Encouraging them to become promoters and builders of rural economic development will inject a unique "she" power into rural revitalization, leading the new era's high-quality development of agriculture.

Photo -

View original content:https://www.prnewswire.co.uk/news-releases/song-tingting-harnessing-the-power-of-women-to-improve-agricultural-ecological-resilience-301988852.html

Images

Tags

More Like This

Power Empowers Technology-Driven Agriculture for a Bumper Harvest

Xinhua Silk Road: Modern agriculture technology boosts apple planting, rural revitalization in E. China's Weihai City

Xinhua Silk Road: Resilient power services of State Grid Jiangsu branch enable villages to tell new rural vitalization stories

China Daily: Digital tech helps rural economies thrive

IWD 2024: She Power Strengthened in the Male Dominating Industry of Industrial and Energy Equipment Manufacturing

The Second "From Ziquejie Terraces To The World" Global Farming Culture Exchange and Mutual Learning Conference Held in Xinhua County, Hunan Province

"From Ziquejie Terraces to the World" - An Invitation for Reaching the Ziquejie Consensus on Terrace Preservation and Development to the World

CGTN: China to uphold cultural confidence, openness for development of Chinese civilization