Globant is partnering with Suntory Global Spirits to build a generative AI-powered Commercial Insights Agent
With the Agent, Suntory Global Spirits employees can access data insights and self-service intelligence, speeding up decision-making across product development, marketing, sales and strategy

NEW YORK, July 7, 2025 /PRNewswire/ -- Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, today announced a reinvention partnership with Suntory Global Spirits, the world leader in premium spirits, to build and deploy a generative AI-powered Commercial Insights Agent. By compressing days of work into seconds and supporting real-time decision-making for sales, marketing, and strategy, Globant's Commercial Insights Agent is transforming operations for the beverage company.

The AI-powered agent can interpret complex business questions across dashboards, reports, and unstructured documentation for Suntory Global Spirits, eliminating the need for manual insight requests. By automating insight retrieval, the Commercial Insights Agent reduces operating costs tied to traditional business intelligence workflows and significantly reduces time-to-action. What once required multiple cycles of back-and-forth between business and analytics teams can now be executed on demand, freeing up employees to focus on higher-value strategic tasks.

"Our work with Suntory Global Spirits exemplifies how visionary companies can harness the power of agentic and generative AI to fundamentally transform the way they operate," said Santiago Noziglia, Retail, CPG and Automotive AI Studio CEO at Globant. "The Commercial Insights Agent is more than a productivity tool; it's a strategic enabler that redefines how teams access knowledge, make decisions, and unlock growth. Together, we're pushing the boundaries of what's possible when building an AI-powered enterprise."

Additional benefits of the Commercial Insights Agent include:

Self-serve decision support at scale: Teams at Suntory Global Spirits, especially across marketing, sales and product management, can independently access data insights, ask questions, or generate reports without bottlenecks or dependencies on other teams.
Contextual recommendations powered by GenAI: The Commercial Insights Agent is trained on internal data to provide contextual GenAI recommendations that speed up decision-making.
AI Agent foundation: The Commercial Insights Agent is just the beginning for Suntory Global Spirits, which can now use the agent as a template for new use cases across brand planning, commercial forecasting and innovation pipelines.

To learn more about Globant's AI-powered tools, visit https://www.globant.com/enterprise-ai.

About Globant

At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.

We have more than 31,100 employees and are present in 36 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
We were featured as a business case study at Harvard, MIT, and Stanford.
We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

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View original content:https://www.prnewswire.co.uk/news-releases/suntory-global-spirits-chooses-globant-to-build-a-commercial-insights-ai-agent-and-unlock-business-intelligence-at-scale-302499196.html

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