First-of-its-kind functional dental crème offers cats a palatable, convenient approach to daily oral care

ProDen PlaqueOff® Crème is an innovative/pioneering functional dental crème for cats, offering a palatable, lickable complement to brushing and firm dental chews.
Powered by A.N ProDen®, Swedencare's 100% natural seaweed ingredient, the Crème works through saliva to reduce plaque and tartar buildup and support fresher breath.

MALMÖ, Sweden, Aug. 27, 2026 /PRNewswire/ -- Swedencare's ProDen PlaqueOff^® Crème has been named Cat Dental Care Product of the Year by the 2026 Pet Innovation Awards, recognizing its combination of oral health support, palatability and convenience.

The award-winning Crème brings Swedencare's established oral health expertise to a format developed specifically for cats. Powered by A.N ProDen®, Crème works through saliva to help reduce plaque and tartar buildup and support fresher breath. Each single-serve pouch contains 6 calories and a 25% chicken protein base, with 9 out of 10 cats approving the taste in testing.

"Cats can be reluctant to accept traditional dental products, so we created a highly palatable format that makes daily oral care easier for pet parents while delivering the benefits of our established A.N ProDen® ingredient," said Sara Ahlström, Global Marketing Manager at Swedencare.

ProDen PlaqueOff® Crème launched in selected European markets earlier this year as part of Swedencare's oral health portfolio for dogs and cats. To learn more, visit: UK, Germany, Sweden, Spain and France.

About Swedencare
Swedencare develops, produces and sells premium products in the global and rapidly growing pet healthcare market, focusing on cats, dogs and horses. Its extensive product portfolio includes strong brands such as NaturVet^®, Innovet, Pet MD^®, Rx Vitamins^®, nutravet^®, Rileys^® and ProDen PlaqueOff^®, the original solution for good oral health. With headquarters in Malmö, Swedencare's products are sold in approximately 70 countries through veterinarians, pet stores and online. The company's extensive distribution network consists of subsidiaries in nine countries, along with an international network of retailers. For more information, please visit https://swedencare.com/.

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/swedencares-proden-plaqueoff-creme-named-cat-dental-care-product-of-the-year-by-pet-innovation-awards-302861176.html

Images

Tags

More Like This

DENTALIS Animal Health Awarded with VOHC Seal

Dentalis Earns 5 VOHC® Seals, Positioning for Global Expansion in Animal Health

Are you Crufts Ready? Crufts Contenders Reveal the Secret Behind Peak Performance – And It Starts in the Bowl

Cats owners feeding lobster, steak and cheese but miss key opportunities for ageing PET wellbeing

Mars Puts Pet Health in Pet Parents' Hands with new Artificial Intelligence Powered Tools

A first for companion animals: AI-supported risk assessment will provide early warning of periodontal disease in dogs

Mars names new Global Petcare President

New Drill-Free Treatment Helps Patients to Feel at Ease in the Dentist Chair