The Live Moment Effect: Genius Sports and MediaScience Study Finds Specific Moments in Live Sports Can Double Unaided Brand RecallContributed by: Business WireLogoImagesThe Live Moment Effect report from Genius Sports and MediaScience.TagsSportsTV and RadioGeneral SportsOther SportsPublic Relations/Investor RelationsMarketingAdvertisingEntertainmentCommunicationsDigital MarketingMediabiometric research