The Portman Group is delighted to welcome Damm UK as its newest full member, bringing The Portman Group’s overall membership to 22 companies from across the drinks industry – the largest ever. As the alcohol industry’s self-regulator and social responsibility body, entering the 30th year of its Code of Practice, having a strong and flourishing membership is essential.

Damm, best known for its iconic Estrella Damm lager which it has been brewing since 1876, has a long history of producing a number of well-known beers and lagers, some of which will now be brewed in the UK in Bedford at the recently launched Damm Eagle Brewery.

Luke White, Managing Director, Damm UK said: “As a total beverage company that produces alcohol, we take responsibility very seriously. Becoming a member of the Portman Group in Damm’s 150th year of operation demonstrates our commitment to ensuring that all our customers are enjoying our products in a responsible and moderate way. We are delighted to join other members and look forward to working together in ensuring a responsible alcohol industry.”

Matt Lambert, CEO of The Portman Group said: “The Portman Group has been working in partnership with its industry members for more than 30 years to encourage responsible business practices and moderate consumption by those who drink alcohol and as such, we are excited to welcome Damm UK as our newest member. Being a responsible producer has meant that joining the Portman Group was an easy step for Damm and we look forward to working with them to ensure they continue to market their products responsibly and encourage them as leaders in best practice across the drinks industry.”

For more information, images, or interview requests, please contact: Emma Jarman at Roman RM on e.jarman.c@romanrm.com or call 07961 352537 or Katie.coakes@portmangroup.org.uk

About Damm

Founded in Barcelona in 1876, Damm is one of Spain’s leading food and beverage companies founded by the master brewer August Kuentzmann Damm. The business spans brewing, hospitality, logistics, and distribution sectors. It operates 17 breweries across the Iberian Peninsula and one in the UK, producing and packaging close to 21mHL of beer, water, soft drinks, dairy products, and milkshakes annually. In 2024, Damm reported a turnover of €2bn and employed 5,425 people.

Damm’s brands are present in more than 130 countries, offering a wide portfolio of beers and styles. Its flagship, Estrella Damm, is a Mediterranean lager brewed with 100% natural, high-quality ingredients following the original 1876 recipe.

In 2022, Damm acquired the Eagle Brewery in Bedford, reinforcing its commitment to the UK market and sustainable practices. The renovations included a new state-of-the-art canning line as well as soft drink making facilities.

The dream of a Mediterranean-style brewery started out 150 years ago in Barcelona and now Damm commemorates its 150th anniversary and shared history with society through a schedule of events, strengthening its commitment to culture, gastronomy and music.

As the UK’s appetite for Spanish beer grows, Damm remains committed to sharing its portfolio of premium beers with Brits, which includes Damm Lemon and Estrella Damm 0.0% in addition to those of valued partner brands and will continue to innovate and update its offering drawing upon a century and a half of brewing expertise.

About The Portman Group

For more information contact: katie.coakes@portmangroup.org.uk

1. The Portman Group was formed in 1989. It is the alcohol industry regulator and social responsibility body. It has over 170 Code signatories from producers, retailers and membership bodies.

2. The Portman Group is funded by 22 member and associate member companies: Asahi UK Ltd, Aston Manor Cider, Bacardi, Suntory Global, Brown-Forman, Budweiser Brewing Group UK&I, Campari, C&C, Coca-Cola GB, Damm UK, Diageo GB, Edrington UK, Heineken UK, Lucky Saint, Mark Anthony Brands International, Mast-Jäegermeister UK, Molson Coors Beverage Company, Pernod Ricard UK, Punch Pubs & Co, SHS Drinks, Thatchers, and Treasury Wine Estates.

3. The Code of Practice for the Naming, Packaging and Promotion of Alcoholic Drinks was first published in 1996. In 2021, we celebrated the 25th anniversary of the Code. The Code seeks to ensure that alcohol is promoted in a socially responsible way, only to those aged 18 and over, and in a way that does not appeal particularly to those who are vulnerable. The Code has helped create an industry that works effectively within the context of a self-regulatory model, while encouraging design, innovation and creativity. This has been done in an effective, responsive and inexpensive way.

• Effectively – over 170 products have been amended or removed from the market. Many hundreds more have been helped to adhere to the Code before appearing on shelves through the support of the Advisory Service;

• Responsively – there have been five updates to the Code over 25 years responding to changes in public attitudes and expanding its reach; all without recourse to Government or Parliamentary time;

• Inexpensively – the leading members of the industry are currently funding the model for all to be protected at no cost to the public purse.

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