STOCKHOLM, June 07, 2025 (GLOBE NEWSWIRE) -- On June 1st, the "Tea for Harmony - Amazing Guizhou" Guizhou Culture and Tourism Promotion Event in Sweden was successfully held in Stockholm. Chinese Ambassador to Sweden Cui Aimin, Swedish State Secretary for Foreign Affairs Dag Hartelius, Cultural Counsellor of the Chinese Embassy in Sweden, Director of the China Cultural Center in Stockholm Li Rui, and nearly 300 guests from various Swedish circles, overseas Chinese in Sweden, Chinese-funded institutions, and representatives of Chinese students gathered together to embark on a colorful journey to the "Mountain Park Province"

In his speech, Ao Kemo, Deputy Director General of the Department of Culture and Tourism of Guizhou Province, focused on the three core elements of "resources, market sources, and services," as well as the unique tourism brand. He elaborated succinctly on the unique strengths of Guizhou, including its cultural treasures, natural gems, and the 240-hour transit visa exemption policy. He stated that Guizhou is committed to building itself into a world-class tourist destination and warmly welcomes Swedish tourists to visit and experience it firsthand.

Peter Hellman, a senior Swedish tourism analyst and senior advisor of Style Scandinavia, promoted Guizhou based on his multiple inspection experiences there. Mattias Lin and Axel Kierkegaard, prominent Swedish travel influencers, highlighted Guizhou’s unique tourism resources, dynamic outdoor activities, and delicious culinary culture from their international viewpoints, effectively showcasing its cultural and tourism appeal.

The promotion event venue featured exhibition booths highlighting Guizhou’s ethnic culture and a “Fragrant Guizhou Tea” display area. An artistic performance by the troupe from Qiandongnan Prefecture of Guizhou Province was also presented. With its unparalleled natural wonders and profound cultural heritage, Guizhou has successfully unveiled the charm of the “Fascinating Guizhou, a Heaven of Myriad Mountains” in Sweden.

On May 9th, China and Sweden celebrated the 75th anniversary of the establishment of diplomatic relations. At the "Hello! China" Dragon Boat Festival Garden Party held on May 31st, Guizhou’s excellent performances and comprehensive displays attracted active participation from the local community. This has further enhanced cultural exchanges and friendly ties between the two countries.

Photos accompanying this announcement are available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/e1643a8f-d98b-4d22-9ad6-ee546cc2d8ee

https://www.globenewswire.com/NewsRoom/AttachmentNg/10a8e628-d514-4322-a82e-a8c984c10a58

Culture and Tourism Department of Guizhou Province
May Mou
wzglb@guizhou.gov.cn

This item of content is a press release from a third party provider who make no warranties or representations in connection with this content and therefore PA can make no warranties in respect of its use.

Tags

More Like This

Batik, Dong Songs, Tea Aroma Bridge China-Sweden Friendship! Guizhou Cultural Feast Draws Swedish Crowds

"Tea for Harmony - Yaji Cultural Salon" and "Jiangxi Day" Promotion Event Held in Morocco

2024 Guangxi Culture and Tourism Development Conference to Commence Soon

More agricultural products from Guizhou appeal in Hong Kong SAR

The "Refreshing Fujian" Cultural Tourism Promotion Conference & the "Invest in Fujian" Economic and Trade Conference unveiled in Spain

XCMG's Customer Festival in Xuzhou Captivates Over 1200 International Guests with Rich Cultural Heritage

China's culture celebrated in Brussels

"Happy Chinese New Year • Lantern Festival Fair" Brightens Sweden with Cultural Celebrations