Leading UK Media Planning and Buying agency tmwi, and commercial vehicle manufacturer Isuzu are proud to announce a strategic partnership that will bring together the best of both companies’ expertise and values.

tmwi impressed Isuzu UK with its wealth of automotive experience, alongside strong media planning and buying capabilities. In addition to displaying a close alignment in terms of values, the agency demonstrated their ability to use data-led technology to identify and reach Isuzu’s high-value audience. The technology will support Isuzu throughout their customer journey, from identification to dealer sale.

James Leonard, Digital Director said “We’re thrilled to be working with such an iconic brand, Isuzu really are the leaders when it comes to pick-up trucks. As the automotive category starts to recover from the semiconductor chip shortage, it’s a hugely exciting time to go on this growth journey with Isuzu. It’s clear that Isuzu have ambitious plans that clearly align with our data-led automotive expertise.”

Isuzu UK is well known for their pioneering pick-up trucks like the legendary Trooper model, to today’s punchy turbo diesel engine D-Max which offers up to 164PS and 360Nm of torque. Their vehicles come with a 125,000 mile / 5 Year Warranty and 5 years UK and European roadside assistance, with towing capabilities of 3.5 tonnes, a maximum payload of 1,161kg and a 4x4 drive.

Isuzu UK is looking forward to advancing their growth plans with the help of tmwi, using Media Planning technology to reach and engage the right customers at each stage of the customer journey.

George Wallis, Head of Marketing at Isuzu UK said “We are delighted to have appointed tmwi as our UK Media Planning and Buying agency from January 2023. After a competitive pitch process, it was clear that tmwi offered the best mix of experience, expertise and closely aligned values to support our exciting growth plans. As a continuously growing part of the Isuzu media budget, strong digital channel skills were also a vital part of our decision making, tmwi had these skills in abundance. We look forward to building a successful long-term partnership”

It is an exciting time for both tmwi and Isuzu UK, as they embark on this successful growth journey.

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