Marcel Driessen brings over three decades of leadership experience across the automotive and premium motorcycle industries.
Appointment reinforces TVSM's commitment to accelerating growth, strengthening brand presence and expanding its international footprint across Europe.

TVS Motor Company (TVSM), part of TVS VENU, and a reputed global manufacturer of two and three-wheelers, today announced the appointment of Marcel Driessen as Division Head – Europe, effective September 15^th, 2026 to strengthen its international business operations and accelerate growth across key global markets. Marcel will spearhead the next phase of expansion for both the brands TVSM and Norton Motorcycles in one of the company's most strategically important regions.

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Marcel Driessen, Division Head – Europe, TVS Motor Company

Marcel joins TVS Motor Company with more than three decades of international leadership experience across the automotive and premium motorcycle industries. Throughout his distinguished career, he has held senior commercial and management positions with some of the world's most respected brands, including Yamaha, BMW Motorrad, Ducati, Piaggio, Vespa, Moto Guzzi, Aprilia and Henkel. His deep understanding of the European market, coupled with his extensive industry expertise, positions him strongly to lead TVS Motor Company's growth ambitions across the region.

The appointment comes as TVS Motor Company evolves its International Business organization to enhance market focus, agility and customer proximity, reinforcing its commitment to sustainable growth across global markets.

Peyman Kargar, President – International Business, TVS Motor Company, said, "Europe represents one of the most exciting growth opportunities for TVS Motor Company globally and remains central to our long-term international strategy. Marcel brings an exceptional blend of industry knowledge, commercial expertise and leadership experience gained over more than three decades with some of the world's most iconic mobility brands. His strong understanding of European consumers, dealer networks and market dynamics will be instrumental as we continue to strengthen our presence, accelerate growth and build a stronger, more aspirational TVS Motor brand across the region. We are delighted to welcome Marcel to the TVS family."

Marcel Driessen, incoming Division Head – Europe, said, "I am honoured to join TVS Motor Company at a pivotal moment in its global growth journey. The company has demonstrated a remarkable commitment to innovation, quality and customer-centricity while building an increasingly strong international presence. Europe presents significant opportunities for growth, and I look forward to working closely with our teams and partners to further strengthen the brand, expand our footprint and create lasting value for customers across the region."

As part of the company's broader International Business reorganisation aimed at increasing market focus and agility, Richard Tougeron, currently Division Head – Europe, will assume responsibility as Division Head – MENA & Asia (Middle East & CIS, North Africa and Asia). Based in Dubai, he will continue to lead the company's growth and operations across these strategically important markets.

About TVS Motor Company

TVS Motor Company (BSE:532343 and NSE: TVSMOTOR), part of TVS VENU, is a reputed two and three-wheeler manufacturer globally, championing progress through sustainable mobility with four state-of-the-art manufacturing facilities located in India and Indonesia. Rooted in our 100-year legacy of trust, value, and passion for customers, it takes pride in making internationally accepted products of the highest quality through innovative and sustainable processes. TVS Motor is the only two-wheeler company to have won the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys. We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for four consecutive years. Our group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. TVS Motor Company endeavours to deliver the most superior customer experience across 90 countries in which we operate.

For more information, please visit www.tvsmotor.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20260825464349/en/

For further details, please contact:
Kanika Mehta: kanika.mehta@tvsmotor.com

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